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Porters Five Forces Analysis of Tesco 2018
Abstract
Tesco has been the UK's most dominant supermarket for more than two decades and it is still the biggest supermarket in the UK. But all is not well for the giant food retailer. Since 2013, the company has posted declining UK sales. The food retailing giant has also been losing market share in the UK from a high of 30.9% in 2012 to the current 27.6% as of 2018. It has had to close loss making Tesco Direct, and is currently contending with a possible merger of Sainsburys and Asda (Sainsdas) which if successful will mean a more potent rival bigger than Tesco, further putting a squeeze on mark.. Read More
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