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Nestle Porters Five Forces and BCG Analysis 2018

By: Patricia Nanjekhe

Abstract

The food and beverage industry has an oligopoly market with three major players Nestle, Coca-Cola and Pepsi. Nestle is the largest manufacturer of consumer goods such as baby foods, chocolates, coffees, bottled water, dairy products, among others and has factories in more than 86 countries that supply products in over 196 countries across the globe. In the food and beverage industry, Nestle faces major competition from other existing companies like Pepsi, Anheuser-Busch, Coca-Cola, among others. Using the Porters five forces analysis, we identify how competition has affected the growth of Nest.. Read More

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