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Apple Porters Five Forces 2018

By: Jonathan Kush & Patricia Nanjekhe


Apple is a technology company engaged in the design, manufacture and marketing of smartphones, tablets and personal computers. This report examines the global smartphone market, which has become highly fragmented into high-end and low-end players. Apple being a high-end market player faces competition primarily from Samsung. Nevertheless, by the end of 2018, Apples share of the global smartphone market had fallen to third, behind Huawei and leader Samsung. It is the first time Apple was not in the top 2 global smartphone firms since 2011. Apple has also continually lost market share in China, .. Read More


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