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PESTLE and SWOT Analysis of Primark 2016-2017

By: Jonathan Kush

Abstract

The business environment affecting the clothing retail industry in the UK is made up of both the macro and micro environment. The macro environment is the most general layer of the business environment and consists of broad environmental factors that impact all organizations across all industries so firms use frameworks such as Pestel and Swot to analyse environmental factors. The starting point for analysing macro-level influences is Pestel which is used in this report to identify how both current and future trends in the political, economic, social, technological, legal and the environment i.. Read More

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