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PESTLE and SWOT analysis of Sainsbury’s 2017

By: Jonathan Kush

Abstract

In 2016, Sainsburys, the UK 's second largest food retailer completed the acquisition of Argos and Habitat in a move designed to increase its non-food offer and retail space. In 2018, it announced a possible merger with third placed rival Asda in a move designed to increase its buying power and market share to make 'Sainsdas' the biggest supermarket chain in the UK. Using Pestle, Swot, Porters Five Forces and BCG Matrix analysis, this report examines the food retailing industry in the UK to reveal the major macro trends and competitive forces driving and shaping it, resulting in.. Read More

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