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Alibaba Pestle and Swot Analysis 2018

By: Prudence K Magezi

Abstract

By September 2018, Trump had imposed more than $250billion worth of tariffs on Chinese exports to America (or 50% of total exports to the US in 2017) with the threat of a further $267billion worth of tariffs in the near future. If implemented, total tariffs would cover 100% of all Chinese exports to America, which would put macroeconomic pressures on Chinese export-led firms such as Alibaba. Alibaba, in fact, had to cancel the creation of 1million US jobs by 2020 as a result of the tariffs, consequently shifting its revenue strategy to focus on the domestic economy and become less reliant on e.. Read More

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