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Primark Pestle and Swot Analysis 2018

By: Prudence K Magezi & Jonathan Kush

Abstract

The UK clothing industry is perhaps the most competitive industry in the UK, with the top four clothing retailers Marks & Spencer, Primark, Next and the Arcadia Group controlling only 25% of the total UK clothing industry market share. In similar industries such as the UK food retailing, Tesco alone controls more than 25% of its respective market, yet the Big Four in UK fashion retailing only control 25% of the entire market, a key point which illustrates how fragmented Britain’s fashion retailing industry is. Despite a very fragmented industry, it is Primark which has clearly been t.. Read More

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