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PESTLE and SWOT analysis of Huawei 2020-2021

After facing multiple bans in some of its most critical markets in the West such as the United States, and UK, Huawei has also been contending with total bans in markets from other core Asian markets including Taiwan, Japan, Australia, New Zealand etc. Many of the western countries mentioned have security concerns about China and the possibility that it could use it’s 5G network equipment to spy on other countries. Such bans have posed grave obstacles to Huawei’s production capacity so much that even with the technology giant developing its own operating system, finding good quality and original components will still be challenging. In addition, Huawei has lost market share of the 5G network in crucial European markets including the core UK market, leaving alternative suppliers like Nokia and Ericsson to quickly jump in to claim it. This is an example of political factors from the external business environment that can severely impact the operations of a business.

Using key strategic frameworks including PESTLE, and SWOT, the report will identify the major drivers of change behind Huawei’s external global environment looking at the general trends and shifts driving the global mobile and telecommunications industry in general. This will help us understand not just how Huawei is being impacted by its external environment, but also how can it can utilise its brand competencies to help it take advantage of ever changing environmental opportunities while at the same time neutralising fatal threats that are continually threatening its very survival.

Huawei Porters Five Forces Analysis 2020-2021

Huawei is a globally recognized telecommunications, equipment and service company majorly dealing in the design, manufacture and marketing of processors, smartphones and tablets. This report mainly examines the smartphone market, one of the most prominent global oligopolies over the last 5-6 years with both high end (Apple and Samsung) and low-end market players (Huawei and Xiaomi). In the smartphone market, Huawei is a low-cost producer, the most fiercely competitive hence it faces extreme competition from especially fellow low cost Chinese rivals including Xiaomi, OPPO, Lenovo, ZTE among others who produce similar products. This report analyzes how industry competition has affected Huawei and examines the various opportunities through which Huawei can grow and develop its brand name amidst challenges. Nevertheless, Huawei still faces major threats such as major competitors who have greatly hindered its growth and development. This analysis concludes by showing major points (factors) where competition is intense and some strategies Huawei can use to overcome them. 

PESTLE and SWOT analysis of Huawei 2017

As Trump escalates trade war tensions between the USA and China, Huawei has found itself, like many Chinese mobile and telecommunications companies including ZTE and China Mobile, a victim of the hostile climate the rivalry between the two countries has induced. With investigations underway by the Justice Department on whether Huawei violated U.S. export sanctions related to Iran, Huawei is facing a potential ban on its operations in the US, a fate already suffered by ZTE. Its Mate 10 smartphone has already been blocked from sale in the USA after AT&T and Verizon dropped it due to government pressure, putting Huawei at a competitive disadvantage against major rivals like Apple and Samsung who have established leading market positions in the USA. Using key strategic frameworks including PESTLE, SWOT, BCG Matrix and Porters Five Forces, the report will identify the major drivers of change behind Huawei’s external global environment looking at the general trends and shifts driving the global mobile and telecommunications industry in general. This will help us understand how Huawei can utilise its brand competencies so as to take advantage of ever changing environmental opportunities while at the same time neutralising emerging threats that threaten to chip away at its success.

Huawei BCG Matrix Analysis 2018

Huawei is an investment and holding company majorly dealing in the design, manufacture and marketing of smartphones, tablets, PCs, extra. Huawei also offers a wide range of services to other companies and consumers such as Internet of Things (IoT), cloud computing, among others. Huawei’s smartphone market is an oligopoly with both high end (Apple  and Samsung) and low-end players. Huawei on the other hand is a low-end smartphone vender having an 11.4% market share with major competitors Samsung, Apple and Xiaomi having 22.6%, 15.1% and 8.2% market shares respectively according to smartphone shipments for the first quarter of 2018 (Statista 2018). The following BCG analysis demonstrates how market growth has affected the profitability of Huawei’s strategic business units depending on their respective market shares. 

Huawei Porters Five Forces Analysis 2018

Huawei is a globally recognized telecommunications, equipment and service company majorly dealing in the design, manufacture and marketing of processors, smartphones and tablets. This report mainly examines the smartphone market, one of the most prominent global oligopolies with both high end (Apple and Samsung) and low-end market players. In the smartphone market, Huawei is a low-cost producer, the most fiercely competitive hence it faces extreme competition from especially fellow low cost Chinese rivals including Lenovo, Xiaomi, OPPO, ZTE among others who produce similar products. This report analyzes how industry competition has affected Huawei and examines the various opportunities through which Huawei can grow and develop its brand name including the use of Artificial Intelligence. Nevertheless, Huawei still faces major threats such as major competitors who have greatly hindered its growth and development. This analysis concludes by showing major points (factors) where competition is intense and some strategies Huawei can use to overcome them. 

Huawei Porters Five Forces Analysis 2018

Huawei is a globally recognized telecommunications, equipment and service company majorly dealing in the design, manufacture and marketing of processors, smartphones and tablets. This report mainly examines the smartphone market, one of the most prominent global oligopolies with both high end (Apple and Samsung) and low-end market players. In the smartphone market, Huawei is a low-cost producer, the most fiercely competitive hence it faces extreme competition from especially fellow low cost Chinese rivals including Lenovo, Xiaomi, OPPO, ZTE among others who produce similar products. This report analyzes how industry competition has affected Huawei and examines the various opportunities through which Huawei can grow and develop its brand name including the use of Artificial Intelligence. Nevertheless, Huawei still faces major threats such as major competitors who have greatly hindered its growth and development. This analysis concludes by showing major points (factors) where competition is intense and some strategies Huawei can use to overcome them. 

Pestle and Swot Analysis of Xiaomi 2020-2021

The year 2020 wasnt a good year for Xiaomi. The US Department of Defence added Xiaomi to a list of Chinese companies that are not allowed to receive any American investment and are to be faced with tough restrictions to their businesses. The US accuses the companies of having ties to the Chinese military and/or being Communist Chinese Military companies. Xiaomi also faces intense competition from both high-end smartphone manufacturers like Apple and Samsung who unlike Xiaomi, charge premium prices but have managed to command a large market share due to their quality and strong brand names. It also faces intense competition from its fellow low price smartphone category competitors like Huawei, Vivo and Oppo who have achieved dominance in markets like China. Infact, Oppo rose for the first time in January 2021 to become the leading smartphone in China with a market share of 21%, followed closely by Vivo with 20% while Xiaomi, Apple and Huawei ranked third each with 16%. 

In this comprehensive strategy analysis, we analyse Xiaomi's external and internal business environment using Pestle and Swot in order to understand the existing and future trends in the smartphone industry and their effect on Xiaomi, that is to say, whether they present opportunities that can be harnessed or threats that need to be mitigated.   

Samsung Porters Five Forces 2018

Samsung electronics is a technology company majorly dealing in the design, manufacture and marketing of smartphones, tablets and personal computers. The global smartphone market is a prominent oligopoly with both high-end and low-end players. Samsung being a high-end market player faces intense competition from Apple and low-end players like Huawei, Xiaomi who are affecting its market share. 

Using Porters five forces, the report examines how Porters five forces of competition have shaped the global smartphone industry, leading to the commoditization of smartphones at the low end of the market and the counter strategies Samsung has devised in the battle against this increased commoditization and powerful low cost rivals.

 

Pestle and Swot Analysis of Google 2019

Google has become the biggest search engine globally commanding 86.02% of the market followed by Bing, Yahoo and Baidu with 6.55%, 3.27% and 1.08% respectively as of 2018. The tech giant has created a near monopoly in the global search market commanding the biggest market share in UK, USA and across many European countries.
However, a macro environmental analysis of Google’s business environment using Pestel reveals several factors that may hinder future growth of the tech giant. One of the major political issues likely to further hinder Google is continued trade tensions between USA and China. 
Using PESTLE, this report thus discusses how trade tensions between China and USA will impact the company. The report will also examines threats from economic, social, technological, legal and environmental issues while also identifying the available growth opportunities in Google’s business environment Using Google’s SWOT analysis, the report looks at the search giants key strengths and weaknesses and how it can use these strengths to mitigate threats and take advantage of arising external opportunities. 

Porters Five Forces of Lenovo 2017

Lenovo is a technology company dealing in the design, manufacture and marketing of smartphones, Tablets, PC’s, among others. Its smartphone market is highly oligopolistic with two major players Samsung and Apple which offer priced high-end products. On the other hand, Lenovo offers low cost products targeting the low end-market. Lenovo being a low-cost smartphone and PC vendor faces intense competition from other low-cost technology companies like HP, Huawei, Xiaomi, Dell, among others. Thus, this report analyses how industry competition has affected Lenovo showing major market opportunities through which Lenovo can develop. It concludes by showing how intense competition has affected Lenovo in the technology industry highlighting different market opportunities, challenges.

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