Search Results for: Apple

Apple is a technology company majorly dealing in the design, manufacture and marketing of smartphones, tablets and personal computers. The global smartphone market has become highly fragmented into high-end and low-end players. Apple being a high-end market player faces competition primarily from Samsung. In 2018, Apples share of the global smartphone industry had fallen to third, behind Huawei and leader Samsung. It is the first time Apple is not in the top 2 global smartphone firms in the world since 2011. Apple has also lost market share in China, falling from top spot to 4th as it battles low cost Chinese rivals. 

Using Porters five forces, the report examines how Porters five forces of competition have shaped the global smartphone industry, leading to the commoditization of smartphones at the low end of the market and the counter strategies Apple has devised in the battle against this increased commoditization and powerful low cost rivals.

Apple is a technology company majorly dealing in the design, manufacture and marketing of smartphones, tablets and personal computers. The global smartphone market has become highly fragmented into high-end and low-end players. Apple being a high-end market player faces competition primarily from Samsung. In 2018, Apples share of the global smartphone industry had fallen to third, behind Huawei and leader Samsung. It is the first time Apple is not in the top 2 global smartphone firms in the world since 2011. Apple has also lost market share in China, falling from top spot to 4th as it battles low cost Chinese rivals.
Using a pestle analysis for Apple, this report examines how various external factors have impacted the growth potential and performance of Apple. The analysis includes the effect of US tax cuts, and how escalating US-China trade tensions are likely to affect its future revenues and performance.
In addition, the report looks at how developments in technology and demographics can favor further growth of Apple. Using Swot and BCG Matrix analysis, the report identifies Apple’s major strengths and weaknesses and strategies the Cupertino based tech giant can use to exploit emerging opportunities such as demand for smaller wearable devices, while mitigating threats and minimizing weaknesses.
Using Porters five forces, the report examines how Porters five forces of competition have shaped the global smartphone industry, leading to the commoditization of smartphones at the low end of the market and the counter strategies Apple has devised in the battle against this increased commoditization and powerful low cost rivals.

Apple is a technology company majorly dealing in the design, manufacture and marketing of smartphones, tablets and personal computers. The global smartphone market has become highly fragmented into high-end and low-end players. Apple being a high-end market player faces competition primarily from Samsung. In 2018, Apples share of the global smartphone industry had fallen to third, behind Huawei and leader Samsung. It is the first time Apple is not in the top 2 global smartphone firms in the world since 2011. Apple has also lost market share in China, falling from top spot to 4th as it battles low cost Chinese rivals. 

Using Porters five forces, the report examines how Porters five forces of competition have shaped the global smartphone industry, leading to the commoditization of smartphones at the low end of the market and the counter strategies Apple has devised in the battle against this increased commoditization and powerful low cost rivals.

Apple is the second largest and most profitable mobile phone company in the world and together with Samsung have dominated the smartphone market, accounting for over 62% of this market in the last few years. Despite recording breaking profits and sales, the last two years’ results have relied on the incredible performance of the IPhone range which saw sales increase by 12% and 52% in the 2013/14 and 2014/15 period respectively. Using PESTLE, SWOT, Apples BCG matrix and Porters Five Forces framework, the report will examine how Apple can take advantage of its strengths, and opportunities in the market created by a competitive mobile phone and tablet environment and faltering rivals like Samsung to benefit.

Apple is a technology company engaged in the design, manufacture and marketing of smartphones, tablets and personal computers. This report examines the global smartphone market, which has become highly fragmented into high-end and low-end players. Apple being a high-end market player faces competition primarily from Samsung. Nevertheless, in 2018, Apples share of the global smartphone market had fallen to third, behind Huawei and leader Samsung. It is the first time Apple is not in the top 2 global smartphone firms since 2011. Apple has also lost market share in China, falling from top spot to 4th as it battles low cost Chinese rivals.
Using a pestle analysis for Apple, this report examines how various external factors have impacted the growth potential and performance of Apple. The analysis includes the effect of US tax cuts, and how escalating US-China trade tensions are likely to affect its future revenues and performance.
In addition, the report looks at how developments in technology and demographics can favor further growth of Apple.

Google has become the biggest search engine globally commanding 86.02% of the market followed by Bing, Yahoo and Baidu with 6.55%, 3.27% and 1.08% respectively as of 2018. The tech giant has created a near monopoly in the global search market commanding the biggest market share in UK, USA and across many European countries.
However, a macro environmental analysis of Google’s business environment using Pestel reveals several factors that may hinder future growth of the tech giant. One of the major political issues likely to further hinder Google is continued trade tensions between USA and China. 
Using PESTLE, this report thus discusses how trade tensions between China and USA will impact the company. The report will also examines threats from economic, social, technological, legal and environmental issues while also identifying the available growth opportunities in Google’s business environment Using Google’s SWOT analysis, the report looks at the search giants key strengths and weaknesses and how it can use these strengths to mitigate threats and take advantage of arising external opportunities. 

As part of the summative assessments, produce a marketing plan for a new product to any of the following sectors; Wellness Food, Personal care, Pet Foods & Pet Supplies, Coffee/Tea/Other Beverages, Sports Apparel, Micro-mobility (e-bikes, scooters, skateboards), Wearables. You must produce your marketing plan working within the provided framework. Once you have completed your marketing plan, you will need to deliver a x10 minute individual presentation summarizing your marketing plan. Your plan should have;

Part 1: Mission Statement.

Part 2: Current Markets & Strategies.

Part 3: Primary Competitors.

Part 4: Primary Competitors.

Part 5: Internal Analysis.

Part 6: Marketing Goals/Expected Outcomes.

Part 7: Target Market Description.

Part 8: Marketing Mix Descriptions.

Part 9: Positioning – Strategic Partnership or Sponsorship.

Part 10: Product/Service/Offer.

Founded in 2009, Uber has become the biggest and most successful taxi and ride sharing company in the world, and in 2018 commanded around 73% of the US market share, its biggest market.  The ride sharing firm together with rivals has the potential to disrupt a potential $650+ billion global market for human and non-human mobility that includes taxi cab hailing, car-as-a-service, last mile package delivery, or short-term car rentals (Kulkarni 2017). Despite its success, all is not well with Uber recently. The company was involved in many scandals throughout 2017 and 2018 such as Delete Uber, which damaged its reputation and resulted in a loss of m0re than 500,000 customers and market share decline across numerous US states (Statista 2018c). 
Using a PESTEL analysis of Uber, this report will examine threats from the macro environment that are economic, social, technological, legal and environmental in nature which affected Uber and the ride hailing industry throughout much of 2017 and 2018 while identifying the available growth opportunities in the market.  This will include an analysis of some of the key political factors affecting Uber, as well as the major technological factors driving the ride hailing industry.

Lenovo is a technology company dealing in the design, manufacture and marketing of smartphones, Tablets, PC’s, among others. Its smartphone market is highly oligopolistic with two major players Samsung and Apple which offer priced high-end products. On the other hand, Lenovo offers low cost products targeting the low end-market. Lenovo being a low-cost smartphone and PC vendor faces intense competition from other low-cost technology companies like HP, Huawei, Xiaomi, Dell, among others. Thus, this report analyses how industry competition has affected Lenovo showing major market opportunities through which Lenovo can develop. It concludes by showing how intense competition has affected Lenovo in the technology industry highlighting different market opportunities, challenges.

Facebook boasts some incredible statistics that highlight why it has been very successful. A Porters five forces analysis of Facebook shows that the California based social network wields immense power over vertical five forces primarily Facebook buyers and suppliers whose bargaining power is low or moderate at best. This is predominantly because Facebook has achieved strong network effects from economies of scale and scope, which have ensured the social media network continues to enjoy high switching costs and strong lock-in effects over users. 
But while these factors have ensured Facebook’s dominance over rivals in the social media industry, the company remains vulnerable to the 3 horizontal forces of competition namely substitutes, new player entry and intensifying rivalry between current players. As a Facebook porters five forces analysis revealed, the social media industry is highly competitive with a rising number of substitute services such as Reddit, Digg, EyeEm, Next Door, or Family Wall, many of which can offer similar performance benefits such as sharing photos, videos and messages even though they are not direct competitors of Facebook. 
So though Facebook has created barriers that currently protect its market share, it remains vulnerable to new players who could take advantage of its privacy issues to exacerbate an exodus of more than 3 million teens that’s already underway in the core markets of the UK and US. It is already locked out of the world’s most populous country, a situation exacerbated by China-USA trade war tensions. So while Facebook still wields power over the forces of vertical competition (power of buyers and suppliers), the horizontal forces of competition (competition from rivals, substitutes and new entry) exert enough pressure on the industry to limit profitability and further dominance of Facebook in the future.