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Porters Five Forces of Google 2019

Using Google’s Porter’s five forces analysis, this report helps us analyze the nature of competition Google faces and how search engine industry five forces including bargaining power of buyers, suppliers, and the rest of the five forces are affecting the search engine industry and Google in particular. The report goes on to show that Googles dominance of the search engine industry is partly down to the power it wields over some of the five forces. For instance, Google wields considerable power of its suppliers and buyers, a situation compounded by the low threat posed by Google substitutes or new entrants in the search engine industry.

Pestle and Swot Analysis of Google 2019

Google has become the biggest search engine globally, commanding 86% of the search market, followed by Bing, Yahoo and Baidu with 6.55%, 3.27% and 1.08% respectively as of 2018. The US tech giant has created a near monopoly in the global search market commanding the biggest market share in UK, USA and across many European countries.
However, a macro environmental analysis of Google’s business environment using Pestel reveals several factors that may hinder future growth of the tech giant. One of the major political issues likely to further hinder Google is continued trade tensions between USA and China. 
Using PESTLE, this report discusses how trade tensions between China and USA will impact the company. The report will also examines threats from economic, social, technological, legal and environmental issues while also identifying the available growth opportunities in Google’s business environment Using Google’s SWOT analysis, the report looks at the search giants key strengths and weaknesses and how it can use these strengths to mitigate threats and take advantage of arising external opportunities. 

Airbnb Pestle and Swot Analysis 2019

Through the years, Airbnb has established itself as one of the most profitable business in the sharing economy alongside Uber through its spearheading efforts in using technology to create an opportunity in the global hospitality business. Boosting over 5 million lodging options in over 81,000 cities and 91 countries globally, the company was estimated to be worth at least $38billion as of 2018. 
Airbnb has experienced success through the years; however, its future growth is threatened by growing legal issues. The biggest barrier to the company’s growth is restrictions imposed by legislative bodies, municipalities and communities on the use of lodgings for short term rental purposes. 
Using a PESTLE, the author will examine threats from economic, social, technological, legal and environmental issues while identifying the available growth opportunities in the market.  We will then use SWOT analysis to examine its key strengths and weaknesses and how it can utilize strengths to mitigate inner weaknesses as well as threats. 

Airbnb Pestle and Swot Analysis 2019

Through the years, Airbnb has established itself as one of the most profitable business in the sharing economy alongside Uber through its spearheading efforts in using technology to create an opportunity in the global hospitality business. Boosting over 5 million lodging options in over 81,000 cities and 91 countries globally, the company was estimated to be worth at least $38billion as of 2018. 
Airbnb has experienced success through the years; however, its future growth is threatened by growing legal issues. The biggest barrier to the company’s growth is restrictions imposed by legislative bodies, municipalities and communities on the use of lodgings for short term rental purposes. 
Using a PESTLE, the author will examine threats from economic, social, technological, legal and environmental issues while identifying the available growth opportunities in the market.  We will then use SWOT analysis to examine its key strengths and weaknesses and how it can utilize strengths to mitigate inner weaknesses as well as threats. 

Spotify Pestle Analysis 2018

Spotify Technology S.A is a music streaming service mainly operating in North America, Europe, Latin America, among others. It offers both premium (for subscription) and ad-supported (free) versions of its streaming service. The music streaming industry market is highly oligopolistic with major players Spotify, Apple Music, and Amazon prime music having over 120million in number of combined subscribers in 2018. 
However, various macro factors are currently impacting the growth of Spotify. Using a PESTLE analysis, we describe how certain external environmental factors such as President Trump’s Music Modernization Act, the ‘Netflix tax’, changing demographics, or new technological developments such as the rise of smart speakers, are affecting Spotify growth. 

How organizations can leverage commercial success through utilization of the characteristics of modern selling

In the first part of this essay, we conduct an in-depth analysis of how global organizations can leverage commercial success through the utilization of the characteristics of modern selling. This is carried out while supporting each theory with real organization example. Where real organization examples are not available, you hypothesize. In the second part, we select two (2) global organizations with different selling platforms and assess these different sales platforms on the basis of their success, effectiveness and reach.

Barclays Bank Porters Five Forces Analysis 2019

Barclays Barclays is a British bank with operations in more than 50 countries including the US, Japan, India, Europe and many African countries. It is part of the UK big four, referring to the four largest UK-based banking groups which also include HSBC, Lloyds and RBS. Founded in 1690 by James Barclay, Barclays has operations in a diverse set of consumer and wholesale businesses including retail, wealth management, corporate lending, credit cards and mortgages. It currently operates its business via two clearly defined divisions-Barclays UK and Barclays International.

Amazon Porters Five Forces and BCG Analysis 2018

The level of profitability that Amazon enjoys in the ecommerce industry will be determined by systematic sources of competition that exert pressure on all ecommerce firms, making the industry either profitable for incumbents or a nightmare of price competition that leads to weak profit margins. Due to various factors including a winning strategy that has enabled Amazon sustain a competitive advantage over the years, the systematic sources of competition that influence competition and profitability in an industry have had minimal influence on the online retailer. Using Porters five forces, this report examines these sources of competition starting with competition from substitutes, competition from new entrants and competition from established rivals. The report then examines why the influence of buyer and supplier power on Amazon has acted to strengthen the book retailer rather than weaken it.

Uber Pestle Analysis 2019

Founded in 2009, Uber has become the biggest and most successful taxi and ride sharing company in the world, and in 2018 commanded around 73% of the US market share, its biggest market.  The ride sharing firm together with rivals has the potential to disrupt a potential $650+ billion global market for human and non-human mobility that includes taxi cab hailing, car-as-a-service, last mile package delivery, or short-term car rentals (Kulkarni 2017). Despite its success, all is not well with Uber recently. The company was involved in many scandals throughout 2017 and 2018 such as Delete Uber, which damaged its reputation and resulted in a loss of m0re than 500,000 customers and market share decline across numerous US states (Statista 2018c). 
Using a PESTEL analysis of Uber, this report will examine threats from the macro environment that are economic, social, technological, legal and environmental in nature which affected Uber and the ride hailing industry throughout much of 2017 and 2018 while identifying the available growth opportunities in the market.  This will include an analysis of some of the key political factors affecting Uber, as well as the major technological factors driving the ride hailing industry.

Amazon Pestle and Swot Analysis 2018

On 4th September 2018, Amazon became only the second company in history to reach a market capitalization of US$1 trillion, the other company being Apple. This capped off a tremendously successful last couple of years for the world’s biggest internet retailer. Amazon has been growing from strength to strength, purchasing Whole Foods for $13.7bn in 2017, diversifying into healthcare with the acquisition of PillPack in 2018 and making strategic investments in complimentary sectors such as online ads (hence taking on Google & Facebook) and its own logistics and delivery services. 
Nevertheless, a Pestle analysis for Amazon globally shows emerging threats that could undermine the book retailers’ dominance in key markets such as the US as well as the UK. One such key issue that’s a potent threat is Trump’s antitrust threats and calls to increase the taxes Amazon pays in the US. Though Trump’s accusations against the e-commerce giant may be politically driven, according to political pundits, they do have legitimacy and could negatively impact Amazon if implemented via regulations. 
Using Pestle and Swot analysis, this report examines Trump's political threat as well as other threats from economic, social, technological, legal and environmental sources while also identifying opportunities Amazon should capitalise on in order to mitigate threats.
The report also undertakes an Amazon Swot analysis to understand Amazons key strengths, as well as weaknesses, concluding with personal recommendations for ways the internet retailer can use its strengths to overcome its weaknesses, and ways to leverage new emergent opportunities to mitigate some of the arising threats from the external environment.

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