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Pestle and Swot Analysis of Lenovo 2017

Lenovo is a Chinese technology firm founded by Liu Chuanzhi in 1984, currently engaged in the design, manufacture and marketing of personal computers, tablets, smartphones, smart televisions, servers as well as related software, accessories and third party applications. Lenovo is the bestselling PC brand in China as well currently being the largest producer of personal computers in the world accounting for over 21.3% of the global market share, ahead of closest rivals Hewlett Packard and Dell. Key products include ThinkPad and Yoga tablets. But a recent report by Mintel (2017) showed Lenovo lagging behind Apple in terms of overall market volume share when it comes to tablet computers. It also lags behind Chinese rivals Huawei, BBK (which offers the Oppo and Vivo brands) and Xiaomi in the Chinese smartphone market. It further lags behind both Apple and Samsung in the global market for smartphones. In other words, Lenovo is stuck in the middle. Nevertheless, current macro trends actually favour Lenovo to expand global market share in the desktop, laptop and tablet computer markets if it can utilize its innovative strengths and market opportunities. 
Using PESTLE and SWOT, this report thus examines how Lenovo can take advantage of certain core strengths such as new innovations, as well as opportunities arising out of a very competitive external environment (see Toshiba section) in order to benefit. Some of the favourable trends Lenovo can benefit from include firstly, the exit of Toshiba from the European PC market in 2016 which has already had a positive impact on the volume share of other major players in the UK computer market and others detailed in the report.

Spotify Pestle Analysis 2018

Spotify Technology S.A is a music streaming service mainly operating in North America, Europe, Latin America, among others. It offers both premium (for subscription) and ad-supported (free) versions of its streaming service. The music streaming industry market is highly oligopolistic with major players Spotify, Apple Music, and Amazon prime music having over 120million in number of combined subscribers in 2018. 
However, various macro factors are currently impacting the growth of Spotify. Using a PESTLE analysis, we describe how certain external environmental factors such as President Trump’s Music Modernization Act, the ‘Netflix tax’, changing demographics, or new technological developments such as the rise of smart speakers, are affecting Spotify growth. 

Huawei Porters Five Forces Analysis 2018

Huawei is a globally recognized telecommunications, equipment and service company majorly dealing in the design, manufacture and marketing of processors, smartphones and tablets. This report mainly examines the smartphone market, one of the most prominent global oligopolies with both high end (Apple and Samsung) and low-end market players. In the smartphone market, Huawei is a low-cost producer, the most fiercely competitive hence it faces extreme competition from especially fellow low cost Chinese rivals including Lenovo, Xiaomi, OPPO, ZTE among others who produce similar products. This report analyzes how industry competition has affected Huawei and examines the various opportunities through which Huawei can grow and develop its brand name including the use of Artificial Intelligence. Nevertheless, Huawei still faces major threats such as major competitors who have greatly hindered its growth and development. This analysis concludes by showing major points (factors) where competition is intense and some strategies Huawei can use to overcome them. 

PESTLE and SWOT analysis of Haier 2017

On August 13 2018, US president signed into law the FIRRMA bill, a piece of legislation that many see as an anti-China bill designed to stop Chinese firms acquiring sophisticated US technology via merger or acquisition of US technologies and thus hurt US national security. In return, Beijing has also put restrictions on Chinese outward investment. These are some of the political factors coming from the external environment which can impact Chinese firms either positively or negatively. Using pestle and Swot, this report will examine the external macro environment currently affecting Haier, China’s leading manufacturer and retailer of household appliances and consumer electronics. It will also examine both key drivers of change not only in China but also other key markets including the USA where trade tensions continue to threaten Chinese business interests.

Spotify Pestle Analysis 2018

Spotify Technology S.A is a music streaming service mainly operating in North America, Europe, Latin America, among others. It offers both premium (for subscription) and ad-supported (free) versions of its streaming service. The music streaming industry market is highly oligopolistic with major players Spotify, Apple Music, and Amazon prime music having over 120million in number of combined subscribers in 2018. 
However, various macro factors are currently impacting the growth of Spotify. Using a PESTLE analysis, we describe how certain external environmental factors such as President Trump’s Music Modernization Act, the ‘Netflix tax’, changing demographics, or new technological developments such as the rise of smart speakers, are affecting Spotify growth. 

Huawei Porters Five Forces Analysis 2018

Huawei is a globally recognized telecommunications, equipment and service company majorly dealing in the design, manufacture and marketing of processors, smartphones and tablets. This report mainly examines the smartphone market, one of the most prominent global oligopolies with both high end (Apple and Samsung) and low-end market players. In the smartphone market, Huawei is a low-cost producer, the most fiercely competitive hence it faces extreme competition from especially fellow low cost Chinese rivals including Lenovo, Xiaomi, OPPO, ZTE among others who produce similar products. This report analyzes how industry competition has affected Huawei and examines the various opportunities through which Huawei can grow and develop its brand name including the use of Artificial Intelligence. Nevertheless, Huawei still faces major threats such as major competitors who have greatly hindered its growth and development. This analysis concludes by showing major points (factors) where competition is intense and some strategies Huawei can use to overcome them. 

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