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British Airways BCG Matrix

This report uses the BCG matrix to analyse BA’s key routes, identifying the stars, cash cows, question marks and dog routes. The growth/share matrix also commonly known as the BCG Matrix is a strategic business tool developed by the Boston Consulting Group (BCG) to aid organizations in identifying and allocating resources in a portfolio of brands or business units. This is important because in a competitive market such as the UK airlines industry, a firm such as British Airways needs to determine which segments (in this case routes) are profitable and bring in a lot of cash even in a mature market to be used to fund routes with a high potential for growth yet have a low market share.  

British Airways Porters Five Forces 2018

The UK airlines industry has over the last few years become such a competitive battleground that only those carriers consolidating stand a chance of competing. This is why mergers and acquisitions have become the norm as evidenced by British Airways merging with IAG, parent company of Aer Lingus, Iberia, Level and Vueling, and Virgin Atlantic merging with Delta. IAG is already eyeing up Norwegian. In an increasingly cut-throat and low-margin air travel industry, the collapse of Monarch in 2017 as well as BA's decision to shut down its ten-year-old subsidiary, Open Skies, is a reminder of how competitive the industry has become. While the industry is still attractive as evidenced by success of Norwegian, the high degree of competition means that it is likely to see more collapses, mergers or acquisions. This report looks at how the five forces of competition buyer power, supplier power, threat of substitutes, threat of entry and rivalry between existing firms are shaping the UK airlines industry and BA.

Pestle and Swot Analysis of British Airways 2016-2017

Pestel is only a starting point when analysing the macro business environment of firms since other frameworks such as Porters Five Forces and BCG are also used in conjunction to assess how firms such as British Airways can utilise core resouces and competencies so as to take advantage of opportunities while neutralising competition and rising threats. In this strategy report, we analyse the internal and external environment of British Airways using Pestle, Swot, Porters five forces & BCG matrix during the years 2016, 2017 and 2018.

EasyJet Porters Five Forces Analysis 2018

The UK aviation industry market is oligopolistic with both legacy airline carriers like British Airways, Virgin Atlantic, and Air France operating at the higher end of the market and low-end airline carriers like Ryan Air and Norwegian Air operating at the lowest end of the market. One of the biggest issues that is changing the nature of competition in the UK airline industry is the introduction of no-frills packages by legacy premium carriers such as British Airways as they attempt to reposition themselves to curtail the challenges of competing with lost cost carriers. This has the airline industry less attractive and competitive behaviour drives the service towards commoditization and low profit margins. Using Michael Porter’s five forces analysis framework, this report examines the UK airline industry and EasyJet to understand the major points at which EasyJet is affected by the five forces.

EasyJet Porters Five Forces Analysis 2018

The UK aviation industry market is oligopolistic with both legacy airline carriers like British Airways, Virgin Atlantic, and Air France operating at the higher end of the market and low-end airline carriers like Ryan Air and Norwegian Air operating at the lowest end of the market. One of the biggest issues that is changing the nature of competition in the UK airline industry is the introduction of no-frills packages by legacy premium carriers such as British Airways as they attempt to reposition themselves to curtail the challenges of competing with lost cost carriers. This has the airline industry less attractive and competitive behaviour drives the service towards commoditization and low profit margins. Using Michael Porter’s five forces analysis framework, this report examines the UK airline industry and EasyJet to understand the major points at which EasyJet is affected by the five forces.

Ryanair Porters Five Forces Analysis 2021

This report uses Michael Porters five forces framework to examine Ryanair and the UK airlines industry in a post covid-19 environment in order to try and understand how the five forces are affecting the low cost airline and the impact on profitability.

Evaluate the Market Environment in UAE to Analyze the Market Entry Potential for Easyjet

The report examined EasyJet airline and its possible entry in the United Arab Emirates. According to the findings, there are a number of opportunities in the market including the supportive government policies and regulation, the country’s healthy economy, investment in the aviation industry and the launch of Abu Dhabi’s leisure hub which is forecast to make UAE a tourist hub. The report also points out the growing competition sluggish demand and geopolitical turmoils as threats likely to impact the company. Recommendations are then offered on how the company can enter the country, successfully compete and improve long term profitability. 

EasyJet Pestel Analysis 2018

In this report, we analyze EasyJet using Pestel to gain an in-depth understanding of the macro environment and the effects it’s been having on EasyJet operations. An EasyJet pestle analysis reveals a number of serious threats emanating from its industry environment in the UK and EU including Brexit, unfavorable currency movements, rising labour costs and many others which will be detailed in the report. It is vital for a firm such as EasyJet to analyze the macro environmental influences as any change in the external environment can be fatal for organizations. However, the environment can be a source of opportunities once a firm such like EasyJet identifies key drivers of change in the airline industry, which may become sources of future competitive advantage.

EasyJet Value Chain 2018

A value chain refers to a set of activities within and around an organization, which help an organization create or produce a product or service (Johnson et al 2008). The value chain categorizes organizational activities into either primary activities or support activities. Firms put together value adding primary and support activities, which help a firm to transform inputs into outputs in an efficient manner so as to create competitive advantages. For any firm to have a successful broad strategy that delivers sustained competitive advantage, its value chain must successfully support its strategy by adding value to its products and services (Johnson et al 2008).
When applied concertedly, a value chain can help firms identify where value is currently added in the system and where there is potential to create further value in the future by reconfiguring and improving coordination of activities. 

Airbus Pestle Analysis 2019

As the largest airline manufacturer globally, Airbus has continued to experience success through the years, surpassing Boeing, and is still growing further. However, according to the findings, the company’s growth is impacted by a number of challenges and opportunities. The impact of Covid-19 is analysed too.

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