Menu Close

Search Results for: volkswagen

Using Volkswagen as an example discuss to what extent ethics play a part in the success or demise of an organisation

In September 2015, the Volkswagen company publicly admitted that almost 600,000 cars made for the US market had been fitted with “defeat devices”, which is used in order to enable the vehicles to pass emissions tests. Soon after this, they announced that the same devices were fitted on some 11 million cars worldwide. The corporation’s Head of U.S. Operations, Michael Horn, went on to sit before a Congressional Committee to claim that the attempt to deceive the regulators was the work of “a couple of software engineers”.However, it soon became clear that this assertion was not the case. The company went on to admit this when it published a “statement of facts” as part of an agreement with the US Department of Justice. This document clarified that Volkswagen’s engineers had difficulty building a diesel engine that was capable of achieving high performance while keeping emissions within regulatory standards. They engineered a mechanism that reduced emissions while testing was occurring, but that allowed emissions far beyond legal limits while driving on roads. The statement made clear that company managers supported the use of this system on various occasions, despite protests from multiple workers.

Using the case study of Volkswagen as an example, this assignment will discuss to that extent ethics play a part in the success or demise of an organization as well as the measures the organization can take to ensure ethical practice.

Volkswagen Porters Five Forces Analysis 2018

Volkswagen AG may still be the world’s second largest automaker in the world after Toyota but negative macro trends have been taking a toll on the German automaker, changing the auto landscape and industry structure. Such interferences include Trumps 20% tariff threat on all EU made cars which he wants implemented by November 2018. The UK, Volkswagen’s second biggest market in Europe, recently introduced a new initiative that will end sales of diesel and petrol cars by 2040. If fully implemented, at least 50% of news cars sold in the UK must be ultra-low emissions by this date. For Volkswagen and other automakers, the threat is clear; move to electric or perish. The company has also paid more than $25bn in fines and damages related to its 2015 ‘diesel-gate’ scandal, an amount that excludes the threat of future financial compensation from civil litigation.

These are some of the macro factors that could undermine Volkswagen. But the more critical factors, that are also major determinants of industry profitability include the five forces and their impact on indivdual firms. In this report, we look at the five forces and how they are affecting Volkswagen AG.

Pestle and Swot Analysis of Volkswagen AG 2016-2017

Volkswagen AG may still be the world’s second largest automaker in the world after Toyota but negative macro trends and interferences from its external environment could take a toll on the company’s performance this year drastically changing the auto landscape. Such interferences include Trumps 20% tariff threat on all EU made cars which he wants implemented by November 2018. The UK, Volkswagen’s second biggest market in Europe, recently introduced a new initiative that will end sales of diesel and petrol cars by 2040. If fully implemented, at least 50% of news cars sold in the UK must be ultra-low emissions by this date. For Volkswagen and other automakers, the threat is clear; move to electric or perish. The company has also paid more than $25bn in fines and damages related to its 2015 ‘diesel-gate’ scandal, an amount that excludes the threat of future financial compensation from civil litigation.

These are some of the macro factors looked at in this report using PESTEL and SWOT to determine how Volkswagen can leverage its internal core competences like supreme innovation, engineering, manufacturing and assembly to position itself better in the future despite adverse macro influences as well as take advantage of new macro opportunities.

Pestle and Swot Analysis of Geely 2017

In February 2018, Li Shufu the CEO of Geely announced news that his company had increased its stake in Mercedes-Benz owner, Daimler to 9.69 percent, a strategic move aimed at giving Geely access to Daimler’s leading electro-mobility technology which included electric batteries. As part of a global ambition to become a dominant auto force all over the world, Geely already owns British supercar brand Lotus, Swedish car maker Volvo and has a 50 percent stake in Malaysian automaker Proton. In other words, Geely is making all the right moves yet the Chinese automaker has barely a presence in major markets such as the US. Can Geely become a dominant auto force that can threaten the Japanese and American auto giants in the short-run and how? 
Using strategic frameworks including Pestel and Swot, this report looks at the current macro environment in both China and globally to assess the trends driving Geely’s markets and in the process reveal opportunities that Geely can capitalize on as well as threats on the horizon. Using a swot analysis, the report further assesses Geely’s current strengths that can be the building block for its global ambitions before concluding with recommendations.

Pestle and Swot Analysis of Nike 2018

Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%.  Considering the US footwear market, Nike accounts for 21.1% market share with major competitor adidas having 4.7% according to Statista (Statista 2018d). Various external factors have affected the growth of Nike, by using a pestle we analyze how political factors such as the US-China trade war and president Trump’s order to pull the US out of the Trans-pacific partnership trade deal has affected its growth, economic factors like low employment rate in the US can boost growth and social trends affect Nike’s growth while realizing major threats and opportunities. Using a porters five forces analysis, we identify points at which competitions has severely affected Nike’s growth.  
 

123 Writing: Home

Popular: Popular: Explore our Sample Publications Explore our Sample Publications View More Publications Abstract GET STARTED Search by Popular Strategy Frameworks Search by Popular Strategy…

error: Copying this content is in breach of our Terms and conditions.

WELCOME

You are now Logged in.

To access your Dasboard please click the dashboard button in the Main Menu

Basic

Annual pass for 12 months​

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports
Extra writing help upto 2000 words free
Access to exam preparation study guides

£0

Premium

***Paid annually at £359.88

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports (5000 Words Free)
Extra writing help upto 2000 words free
Access to exam preparation study guides

£29.99

Popular

Standard

***Paid annually at £119.88

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports (2500 Words Free)
Extra writing help upto 2000 words free
Access to exam preparation study guides

£19.9£9.99

Premium

***Paid annually at £359.88

Access to free sample essays
24/7 help from our expert writers & tutors
Access To premium strategy case studies
Free writing help for essays/reports (5000 Words Free)
Extra writing help upto 2000 words free
Access to exam preparation study guides

£29.99