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Nike Porters Five Forces Analysis 2021

Porters Five Forces framework is used by companies to analyse industry attractiveness by assessing the five competitive forces. These are; threat of entry, bargaining power of suppliers, bargaining power of buyers, threat of substitutes and competitor rivalry. Porter stipulated that in any industry where the five forces are high, the industry is not attractive. High rivalry, high bargaining power of buyers and suppliers, high threat of entry and substitutes squeeze the profitability of an industry. 
In this report, the author will use the Porters five forces framework to help us to recognize and analyze the important forces that determine the profitability of the global athletic wear industry industry. Using Porters five forces, we will evaluate the nature of competitiveness in the athletic wear industry and develop strategies for Nike accordingly.

Pestle and Swot Analysis of Nike 2020-2021

Nike (NKE) is the largest seller of athletic footwear and apparel in the world, ahead of Adidas, Puma and Under Armour. Its business is focused on product design and development, marketing and sales. Key product categories are running, basketball, the Jordan Brand, soccer, training and sportswear. Nike has more than 1,150 retail stores in the United States and internationally, and employs approximately 76,700 workers worldwide. In 2021, Nike's global revenue amounted to about $44.54billion U.S. dollars., up from $37.4 billion in 2020 (Statista 2020c). 

In the following strategic analysis report, the author undertook a pestle analysis and Swot analysis of Nike, assessing how numerous external macro factors such as a ban of China cotton products, a post covid shrinking economy globally, low consumer confidence, advancements in wearable technology and changing consumer habits have impacted Nike. PESTLE is used to identify key drivers of change and how they have affected Nike and competitors. This is followed by a Nike SWOT analysis assessing how Nike can use its internal strengths to take advantage of external opportunities, while mitigating internal weaknesses and arising threats.

Pestle and Swot Analysis of Nike 2018

Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%.  Considering the US footwear market, Nike accounts for 21.1% market share with major competitor adidas having 4.7% according to Statista (Statista 2018d). Various external factors have affected the growth of Nike, by using a pestle we analyze how political factors such as the US-China trade war and president Trump’s order to pull the US out of the Trans-pacific partnership trade deal has affected its growth, economic factors like low employment rate in the US can boost growth and social trends affect Nike’s growth while realizing major threats and opportunities. Using a porters five forces analysis, we identify points at which competitions has severely affected Nike’s growth.  
 

Nike BCG Matrix 2018

Nike is an American company that is engaged in the design, manufacture and marketing of apparel, footwear, equipment, services and accessories. The global clothing apparel market is oligopolistic with for players Nike, adidas, H&M and Zara having a combined market share of 7.0%. Considering the US footwear market, Nike accounts for 21.1% market share with major competitor adidas having 4.7% according to Statista (Statista 2018d). Using BCG we identify Nike's raid growth in the market.

Pestle and Swot Analysis of Zara 2018

Zara is a Spanish fashion brand mainly dealing in the sell of clothes and accessories in many countries. Various macro factors affect the growth of Zara such as high Spain's fast-growing economic environment, increased consumer demand to shop online, among others and using a Pestle and swot analysis, we explain how these factors have affected the growth of Zara.

Strategic Analysis of Primark USA 2018

Primark is an Irish clothing and accessories retailer operating in UK, US, Ireland, Germany, Spain, among others. It operates in the low-cost end of the market which has made it familiar to shoppers seeking the latest fashion items at modest prices. The US fashion and clothing industry is a prominent oligopoly having major players Nike, Adidas, Zara, H&M, among others. However, various macro factors affect the growth of Primark and using a PESTLE analysis, we describe how external factors such as the new enacted laws by the state of California affect its profitability, how trends like growth of the plus size population in US can influence its revenues, among others. Through the SWOT analysis, we identify Primark’s major strengths, weaknesses, threats and discover major key drivers and opportunities for growth. In addition, Primark being a low-cost clothing brand faces intense competition in the market and through a Porters Five Forces Analysis, we describe how competition has affected the growth of Primark and the points at which its most intense.  

Pestle and Swot Analysis of Zara 2018

Zara is a Spanish fashion brand mainly dealing in the sell of clothes and accessories in many countries. Various macro factors affect the growth of Zara such as high Spain's fast-growing economic environment, increased consumer demand to shop online, among others and using a Pestle and swot analysis, we explain how these factors have affected the growth of Zara.

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