As Trump escalates trade war tensions between the USA and China, Huawei has found itself, like many Chinese mobile and telecommunications companies including ZTE and China Mobile, a victim of the hostile climate the rivalry between the two countries has induced. With investigations underway by the Justice Department on whether Huawei violated U.S. export sanctions related to Iran, Huawei is facing a potential ban on its operations in the US, a fate already suffered by ZTE. Its Mate 10 smartphone has already been blocked from sale in the USA after AT&T and Verizon dropped it due to government pressure, putting Huawei at a competitive disadvantage against major rivals like Apple and Samsung who have established leading market positions in the USA. Using key strategic frameworks including PESTLE, SWOT, BCG Matrix and Porters Five Forces, the report will identify the major drivers of change behind Huawei’s external global environment looking at the general trends and shifts driving the global mobile and telecommunications industry in general. This will help us understand how Huawei can utilise its brand competencies so as to take advantage of ever changing environmental opportunities while at the same time neutralising emerging threats that threaten to chip away at its success.
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China Mobile is an investment holding company engaged in telecommunications and related businesses such as mobile businesses which offer voice, roaming and data services, wireline broadline businesses and Internet of Things. China’s telecom market is a prominent oligopoly with China Mobile accounting for over 80% of all net profit in China’s telecom market (Yoo 2017) China Mobile has over 887million customers (Statista 2018) with competitors China Unicom and China Telecom having 284.16million and 249.96million customers respectively. It accounts for 70% of China’s telecom market. Various external factors have hindered the growth of China Mobile and by using a pestle analysis, we realize how the political factors like Trump’s order to block China Mobile from operating in the US affects its profitability, the effect of unemployment on China Mobile. In addition, we look at how developments in technology and demographics like increase of consumers using smartphones can favor further growth of China Mobile. Using the swot analysis, we identify China Mobile’s major strength and weaknesses that can be improved upon.
China Mobile is an investment holding company engaged in telecommunications and related businesses such as mobile businesses which offer voice, roaming and data services, wireline broadline businesses and Internet of Things. China’s telecom market is a prominent oligopoly with China Mobile accounting for over 80% of all net profit in China’s telecom market (Yoo 2017) China Mobile has over 887million customers (Statista 2018) with competitors China Unicom and China Telecom having 284.16million and 249.96million customers respectively. It accounts for 70% of China’s telecom market. Various external factors have hindered the growth of China Mobile and by using a pestle analysis, we realize how the political factors like Trump’s order to block China Mobile from operating in the US affects its profitability, the effect of unemployment on China Mobile. In addition, we look at how developments in technology and demographics like increase of consumers using smartphones can favor further growth of China Mobile. Using the swot analysis, we identify Apple’s major strength and weaknesses that can be improved upon.
The UK clothing industry is perhaps the most competitive industry in the UK, with the top four clothing retailers such as M&S, Primark, Next and the Arcadia Group controlling only 25% of the total market share. In similar industries such as the UK food retailing, Tesco alone controls more than 25% of its market, yet the Big Four in clothing retailing only control 25% in total, a point which illustrates how fragmented Britain’s fashion retailing industry is. Despite a fragmented industry, it is Primark which has been the clear winner, with statistics showing the Irish retailer sold more clothing than any other retailer in Britain as of January 2018. It has enjoyed such tremendous growth over the last 10 years due to its low cost fashion, growing from 4th largest clothing retailer in 2013 to 2nd in 2018 and predicted to overtake market leader Marks & Spencer in 2018.
Using Pestle, Swot, Porters Five Forces and the Value Chain, this report strategically looks at the macro environmental factors and key trends driving the UK clothing retail industry and how Porters five forces of competition have shaped the structure of the industry in a way that benefits Primark more than major rivals. In doing so, we examine Primark’s value chain and cost leadership advantage and whether this can help it to build a sustainable competitive advantage in the face of trends such as Brexit or the ubiquity of smartphone shopping given Primark doesn’t even own an online shop. The report concludes with personal recommendations and suggestions for the organizations future strategic practice.
Through the years, Airbnb has established itself as one of the most profitable business in the sharing economy alongside Uber through its spearheading efforts in using technology to create an opportunity in the global hospitality business. Boosting over 5 million lodging options in over 81,000 cities and 91 countries globally, the company was estimated to be worth at least $38billion as of 2018.
Airbnb has experienced success through the years; however, its future growth is threatened by growing legal issues. The biggest barrier to the company’s growth is restrictions imposed by legislative bodies, municipalities and communities on the use of lodgings for short term rental purposes.
Using a PESTLE, the author will examine threats from economic, social, technological, legal and environmental issues while identifying the available growth opportunities in the market. We will then use SWOT analysis to examine its key strengths and weaknesses and how it can utilize strengths to mitigate inner weaknesses as well as threats.
Through the years, Airbnb has established itself as one of the most profitable business in the sharing economy alongside Uber through its spearheading efforts in using technology to create an opportunity in the global hospitality business. Boosting over 5 million lodging options in over 81,000 cities and 91 countries globally, the company was estimated to be worth at least $38billion as of 2018.
Airbnb has experienced success through the years; however, its future growth is threatened by growing legal issues. The biggest barrier to the company’s growth is restrictions imposed by legislative bodies, municipalities and communities on the use of lodgings for short term rental purposes.
Using a PESTLE, the author will examine threats from economic, social, technological, legal and environmental issues while identifying the available growth opportunities in the market. We will then use SWOT analysis to examine its key strengths and weaknesses and how it can utilize strengths to mitigate inner weaknesses as well as threats.
The UK’s banking industry is highly oligopolistic with four major players normally termed to as the “big four banks” that include Barclays bank, Lloyds banking group, RBS and HSBC bank having a combined market share of 77.17% in UK’s banking industry market considering current accounts (Varyani 2017). Various external factors have hindered the growth of HSBC bank and by using a pestle analysis, we detail how the political factors like the Brexit has affected its development. In addition, we look at how developments in technology and demographics can favor further growth of HSBC bank. Using the swot analysis, we identify HSBC bank’s major strength and weaknesses that can be improved upon.
The UK clothing industry is perhaps the most competitive industry in the UK, with the top four clothing retailers such as M&S, Primark, Next and the Arcadia Group controlling only 25% of the total market share. In similar industries such as the UK food retailing, Tesco alone controls more than 25% of its market, yet the Big Four in clothing retailing only control 25% in total, a point which illustrates how fragmented Britain’s fashion retailing industry is. Despite a fragmented industry, it is Primark which has been the clear winner, with statistics showing the Irish retailer sold more clothing than any other retailer in Britain as of January 2018. It has enjoyed such tremendous growth over the last 10 years due to its low cost fashion, growing from 4th largest clothing retailer in 2013 to 2nd in 2018 and predicted to overtake market leader Marks & Spencer in 2018.
Using Pestle, Swot, Porters Five Forces and the Value Chain, this report strategically looks at the macro environmental factors and key trends driving the UK clothing retail industry and how Porters five forces of competition have shaped the structure of the industry in a way that benefits Primark more than major rivals. In doing so, we examine Primark’s value chain and cost leadership advantage and whether this can help it to build a sustainable competitive advantage in the face of trends such as Brexit or the ubiquity of smartphone shopping given Primark doesn’t even own an online shop. The report concludes with personal recommendations and suggestions for the organizations future strategic practice.
Vodafone is UK’s third biggest telecommunication company commanding 21% of the market share, serving approximately 19.5million customers in the UK. Currently, all is not well with the company, the company has been struggling majorly due to the UK’s challenging telecommunication sector and growing competition. As of 2017, the company’s revenue declined from £8.4 billion to £6.9billion the biggest decline since 2015.
Some of Vodafone’s biggest challenges include changing political and legal environment of UK in recent years. Vodafone is also faced by the challenge of growing competition from OTT operators and other independent providers which is affecting the company’s revenue.
However, the company has been able to maintain its profitability through its innovations especially IoT which experienced a 7.2% increase in 2018 to £747 million due to the growing number of IoT sim connections. Despite the fall in revenue, the company’s profits grew from £3.7billion to £5.1 billion.
Using PESTLE, the author will examine threats from economic, social, technological, legal and environmental issues while identifying the available growth opportunities in the market. We will then use SWOT analysis to examine its key strengths and weaknesses and how it can use these strengths to mitigate its weaknesses and threats.
Lenovo is a Chinese technology firm founded by Liu Chuanzhi in 1984, currently engaged in the design, manufacture and marketing of personal computers, tablets, smartphones, smart televisions, servers as well as related software, accessories and third party applications. Lenovo is the bestselling PC brand in China as well currently being the largest producer of personal computers in the world accounting for over 21.3% of the global market share, ahead of closest rivals Hewlett Packard and Dell. Key products include ThinkPad and Yoga tablets. But a recent report by Mintel (2017) showed Lenovo lagging behind Apple in terms of overall market volume share when it comes to tablet computers. It also lags behind Chinese rivals Huawei, BBK (which offers the Oppo and Vivo brands) and Xiaomi in the Chinese smartphone market. It further lags behind both Apple and Samsung in the global market for smartphones. In other words, Lenovo is stuck in the middle. Nevertheless, current macro trends actually favour Lenovo to expand global market share in the desktop, laptop and tablet computer markets if it can utilize its innovative strengths and market opportunities.
Using PESTLE and SWOT, this report thus examines how Lenovo can take advantage of certain core strengths such as new innovations, as well as opportunities arising out of a very competitive external environment (see Toshiba section) in order to benefit. Some of the favourable trends Lenovo can benefit from include firstly, the exit of Toshiba from the European PC market in 2016 which has already had a positive impact on the volume share of other major players in the UK computer market and others detailed in the report.
