Analyse the internal and external environment of Huawei and global smartphone industry using Pestle and Swot.

• See Huawei Porters Five Forces Analysis 2018
• See Huawei BCG Matrix Analysis 2018
• See Xiaomi Pestle & Swot 2017

1.0 Introduction 

Huawei China is a globally recognized telecommunications equipment and service company founded in 1987 with its headquarters in Shenzhen Guangdong china. The company started out as a producer of phone switches but later expanding into building telecommunication network, communication devices and providing operational and consulting services in china and abroad (Shepard 2016). The company serves approximately 170 countries, equivalent to one third of the world’s population (Huawei 2018). Huawei now offers a wide range of services to other companies and consumers such as Internet of Things (IoT), cloud computing, among others.

Huawei was ranked third globally in the global smartphone market with a global market share of approximately 11% after Apple with 12% and market leader Samsung  with 23% as of 2017(Arabian Gazette 2017). Huawei’s smartphone market is an oligopoly with both high end (Apple  and Samsung) and low-end players. Huawei on the other hand is a low-end smartphone vender having an 11.4% market share with major competitors Samsung, Apple and Xiaomi having 22.6%, 15.1% and 8.2% market shares respectively, based on smartphone shipments for the first quarter of 2018 (Statista 2018).

2.0 Huawei Pestle Analysis 2018 (opportunities and threats)

2.1 Political environment

One of the biggest political issues Huawei faces is US political interference driven by Trumps administration. The Chinese company has had issues with the United States government with lawmakers in congress for instance threatening the company’s success in USA under claims that it is a national security threat, with the perceived threat Huawei phones could be used as a vehicle for spying by Chinese government (CBC 2018).Trumps admin