hUAWEI sTRATEGY bUSINESS Case Study
Key Learning Outcomes
- Understand the broad macro-environment of Huawei and the global smartphone industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
- Use our swot analysis example to gain an overall understanding of Huawei's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
- Apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.
***Updated version***See latest here Huawei PESTLE & SWOT 2021
1.0 INTRODUCTION
Huawei China is a globally recognized telecommunications equipment and service company founded in 1987 with its headquarters in Shenzhen Guangdong china. The company started out as a producer of phone switches but later expanding into building telecommunication network, communication devices and providing operational and consulting services in china and abroad (Shepard 2016). The company serves approximately 170 countries, equivalent to one third of the world’s population (Huawei 2018).
Huawei was ranked third globally in the global smartphone market with a global market share of approximately 11% after Apple with 12% and market leader Samsung with 23% as of 2017(Arabian Gazette 2017).