Using Google’s Porter’s five forces analysis, this report helps us analyze the nature of competition Google faces and how search engine industry five forces including bargaining power of buyers, suppliers, and the rest of the five forces are affecting the search engine industry and Google in particular. The report goes on to show that Googles dominance of the search engine industry is partly down to the power it wields over some of the five forces. For instance, Google wields considerable power of its suppliers and buyers, a situation compounded by the low threat posed by Google substitutes or new entrants in the search engine industry.
Search Results for: Pestle Analysis
The Coca-Cola Company is an American based multinational corporation that is engaged in the manufacture, retailing and marketing of more than 500 non-alcoholic beverage brands including the iconic Coca Cola. Founded in 1892, the company is headquartered in Atlanta, Georgia overseeing a franchised business model where it makes the famed Coca Cola syrup concentrate which it then sells to more than 300 bottling partners located around the world. Revenue for the year ended 31st December 2018 was US$31.85 billion, compared to US$41.863billion in 2016.
This report examines Coca Cola and the soft drinks industry using Porters Five Forces model, followed by a BCG matrix analysis to find out the various strategic business units in Coca Cola's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balance of the portfolio.
