Pestle and Swot Analysis of Apple Inc 2016-2017
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Jonathan. K. Kush is the lead business writer at 123 Writing. He holds a BA (Hons) degree in Business Administration from the University of Brighton, UK. As a Market Research Analyst by profession, Jonathan has nearly a decades experience in market research and business analysis. His passion includes studying markets and industry trends to understand their impact on company strategy, performance and ways firms can mitigate their environment to outcompete rivals.
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Apple is the second largest and most profitable mobile phone company in the world and together with Samsung have dominated the smartphone market, accounting for over 62% of this market in the last few years. Despite recording breaking profits and sales, the last two years’ results have relied on the incredible performance of the IPhone range which saw sales increase by 12% and 52% in the 2013/14 and 2014/15 period respectively. Using PESTLE, SWOT, Apples BCG matrix and Porters Five Forces framework, the report will examine how Apple can take advantage of its strengths, and opportunities in the market created by a competitive mobile phone and tablet environment and faltering rivals like Samsung to benefit.
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Apple Strategy Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment of Apple and the global smartphone industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
- Use our swot analysis example to gain an overall understanding of Apple's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
- To apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.
Analyse the internal and external environment of Apple Inc. using SWOT & PESTLE 2017
1.0 INTRODUCTION
Apple Inc. is an American technology firm founded by Steve Jobs in 1976, currently engaged in the design, manufacture and marketing of mobile communication and media devices, computers and portable digital music players, as well as related software, accessories and third-party applications. Key Apple products include iPhone smartphones, the iPad tablets, iPods and Mac desktops and laptop PCs. It also owns Beats headphones (Apple 2016; Mintel 2016).
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