Xiaomi Strategy Case Study
Key Learning Outcomes
- Analyse the smartphone industry and how the five forces have affected Xiaomi, as well as global rivals and the impact on industry structure, attractiveness, and profitability.
- Understand how Xiaomi has managed to defend against intense competition from major players such Huawei, Samsung, , ZTE etc. and the strategies it uses to create 'blue oceans' that are defensible, helping it capture and maintain top position.
- Analyse the various strategic business units in Xiaomi's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balance of the portfolio.
- To apply strategy business models and frameworks such as Porters five forces, BCG matrix etc. to real company cases.
Analyse Xiaomi in China's smartphone industry using Porters five forces and BCG matrix 2018.
- See also, Xiaomi Pestle and Swot 2017.
- See also, Huawei Porters five forces 2018.
1.0 INTRODUCTION
Content Here