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Haier Porters Five Forces and BCG Analysis 2018


By: Patricia Nanjekhe


Haier is a Chinese collective multinational consumer electronics and electronics company that offers an array of modern, affordable and energy efficient appliances, electronics, air conditioners, refrigerators, televisions, among others to customers. The home appliance market is a prominent oligopoly with major players Haier, LG, Samsung, Whirlpool, extra that produce a variety of products. The following competition and BCG analysis shows various points at which Haier faces intense competition, major market opportunities and major investment opportunities.



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