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Facebook Pestle and Swot Analysis 2018


By: Patricia Nanjekhe & Jonathan Kush


Facebook Inc is an American online social media and social networking service company with over 2billion monthly users. The social media industry has been at the forefront of privacy and data safety throughout much of 2018. Using Pestel, this report examines the various macro factors that are shaping the social networking industry and the growth of Facebook including data safety regulations, the Cambridge Analytica scandal, emergence of 5G network technology, and Beijing’s decision to block Facebook in China, all affecting the business environment of Facebook. Some of these external factors such as the rise of 5G technologies are market opportunities while others like the Cambridge Analytica scandal are threats. For Facebook, the key is in identifying key drivers of change that are market opportunities while mitigating against those that present a serious threat to its business model.



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