Coca Cola Porters Five Forces and BCG Matrix 2018

By: Jonathan Kush

The Coca-Cola Company is an American based multinational corporation that is engaged in the manufacture, retailing and marketing of more than 500 non-alcoholic beverage brands including the iconic Coca Cola. Founded in 1892, the company is headquartered in Atlanta, Georgia overseeing a franchised business model where it makes the famed Coca Cola syrup concentrate which it then sells to more than 300 bottling partners located around the world. Revenue for the year ended 31st December 2016 was US$41.863billion on operating income (before tax) of US$8.136billion. This report examines Coca Cola and the soft drinks industry using Porters Five Forces

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