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As part of the summative assessments, produce a marketing plan for a new product to any of the following sectors; Wellness Food, Personal care, Pet Foods & Pet Supplies, Coffee/Tea/Other Beverages, Sports Apparel, Micro-mobility (e-bikes, scooters, skateboards), Wearables. You must produce your marketing plan working within the provided framework. Once you have completed your marketing plan, you will need to deliver a x10 minute individual presentation summarizing your marketing plan. Your plan should have;

Part 1: Mission Statement.

Part 2: Current Markets & Strategies.

Part 3: Primary Competitors.

Part 4: Primary Competitors.

Part 5: Internal Analysis.

Part 6: Marketing Goals/Expected Outcomes.

Part 7: Target Market Description.

Part 8: Marketing Mix Descriptions.

Part 9: Positioning – Strategic Partnership or Sponsorship.

Part 10: Product/Service/Offer.

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This paper examined Ryanair’s Strategic Position, a leading low-cost airline in Europe. It explored how Ryanair aligns its strategy with its external and internal environment, and how it achieves a sustainable competitive advantage. The paper applied relevant frameworks namely; SWOT, PESTLE, Porter's Five Forces, Value Chain, and Generic Strategy. These frameworks help to identify the sources of Ryanair's profitability, efficiency, and differentiation in the airline industry.
A strategic analysis of Ryanair and its business environment reveals a number of challenges and issues that the company must address if it is to be efficient in its operations and compete effectively with its rivals. Some of the recent macro and micro challenges include; Delays with Boeing 737 MAX planes which affected the company over the medium term, French ATC strikes, high costs of fuel, high inflation, rising interest rates, and the disruption caused by the Covid-19 pandemic among so many others. 
A critical analysis of Ryanair showed the main threats and challenges that affect the low-cost airline market, such as political, economic, social, technological, and legal factors. It also identified the opportunities that the company can seize in the future. The analysis was conducted using a comprehensive and systematic approach, taking into account the internal and external environment of Ryanair and its competitors.
Ryanair SWOT and VRIO analysis answers key questions such as; what strategy did Ryanair use? What are the most serious threats that Ryanair faces today? What are the strengths and weaknesses of Ryanair? What challenges does Ryanair face? What are the success factors of Ryanair? What is Ryanair's competitive advantage? What is Ryanair's competitive advantage?
This report also provided several suggestions for Ryanair to overcome the difficulties it faces while pursuing growth and expansion in emerging markets. The suggestions are based on a thorough Strategic analysis of Ryanair showing its strengths, weaknesses, opportunities, and threats, as well as the external environment and the competitive landscape.

An internal and external analysis of Primark and its business environment since 2020 reveals a number of challenging trends and issues that Primark needs to address in order to continue the success it has enjoyed for the last 10 years. Some of the recent macro challenges include the impact of COVID-related restrictions, supply chain issues, and more recently, inflation, on top of persistent rising energy and sourcing costs, which previously forced retailers to increase prices. Primark’s sustained success in the last decade shows it has had no major problem but more of a challenge to maintain the lowest prices in the market. Turnover grew by 40% in 2022 to £7.7billion, up from £5.59billion in 2021 after two years of declining revenue when its stores had to be closed during the Covid-19 pandemic, losing more than £1 billion in sales, compared to its rivals with online stores who experienced smaller or no financial losses. The fashion retailer has since November 2022 started experimenting with e-commerce, after launching a Click and Collect in 25 UK stores. Recommendations are offered in the report to help Primark sustain this growth despite arising constraints and challenges.

This report critically evaluates one retailer’s responses to a current retail market issue in comparison with one or more retailers in the same retail sector as our chosen retailer. This report uses examples of Argos and John Lewis to examine the major issues of the high street and at the same time analyse their varying responses to understand the ever-evolving nature of high street retailing, and what its future may hold. 
 

The report examined Deutsche Telecom and its possible entry in United Arab Emirates. According to the findings, there are a number of opportunities in the market including the supportive government policies and regulation, investment in the telecom industry and other favourable macro factors. The report also points out sources of risk for Deutsche Telecom, and suggests some ways to help improve its long term profitability including formulating an overall corporate strategy for pricing and promotion.

Using Google’s Porter’s five forces analysis, this report helps us analyze the nature of competition Google faces and how search engine industry five forces including bargaining power of buyers, suppliers, and the rest of the five forces are affecting the search engine industry and Google in particular. The report goes on to show that Googles dominance of the search engine industry is partly down to the power it wields over some of the five forces. For instance, Google wields considerable power of its suppliers and buyers, a situation compounded by the low threat posed by Google substitutes or new entrants in the search engine industry.

Vodafone is a provider of telecommunications services in the United Kingdom and part of the Vodafone group is the world second largest mobile phone company as of May 2019 Vodafone of U.K has 17.2 million subscribers and is the third largest mobile telecommunication network nationally. This report examines the Porters five forces that will help us analyze the competition and profitability in the Vodafone Company in which it operates in and companies it competes with such BT and O2.

This report discusses and analyses how the five forces of competition – buyer power, supplier power, threat of entry, threat of substitutes and industry rivalry –  have all driven competition in the UK clothing and accessories industry and the impact on Primark's operations. The five forces of competition are a useful framework for organizational managers determining the factors that are driving competition in their industry and whether it is still attractive to compete in. The findings from a five forces analysis can be critical in determining whether to reinvest profits in certain markets or divest when faced with very strong five forces. While the five forces are important in helping organizational managers decide whether to invest or divest, they simply provide a starting point and are more powerful when used in conjunction with other frameworks such as Pestle, Swot, BCG or Ansoffs in helping firms like Primark decide whether to merge, acquire rivals or increase advertising spend in an effort to neutralise increased competition.

This report discusses and analyses how the five forces of competition – buyer power, supplier power, threat of entry, threat of substitutes and industry rivalry –  have all driven competition in the UK clothing and accessories industry and the impact on Primark's operations. The five forces of competition are a useful framework for organizational managers determining the factors that are driving competition in their industry and whether it is still attractive to compete in. The findings from a five forces analysis can be critical in determining whether to reinvest profits in certain markets or divest when faced with very strong five forces. While the five forces are important in helping organizational managers decide whether to invest or divest, they simply provide a starting point and are more powerful when used in conjunction with other frameworks such as Pestle, Swot, BCG or Ansoffs in helping firms like Primark decide whether to merge, acquire rivals or increase advertising spend in an effort to neutralise increased competition.