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This report critically evaluates one retailer’s responses to a current retail market issue in comparison with one or more retailers in the same retail sector as our chosen retailer. This report uses examples of Argos and John Lewis to examine the major issues of the high street and at the same time analyse their varying responses to understand the ever-evolving nature of high street retailing, and what its future may hold. 
 

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Retail Issues Case Study


Key Learning Outcomes

By the end of the case, students should be able to:
  • Use relevant retailing theory to explain the challenges facing Shopping Malls and the Future of the High Streets.
  • Evaluate case study retailers’ responses and how effective such responses are to the problem/issues of concern, while comparing to another retailer in the same retail sector.
  • Draw out the key lessons that can be learnt regarding what is effective for tackling the issue of Shopping Malls and the Future of the High Streets and how theory is usefully employed to assist in tackling the issue.

 

Assignment question

  • Prepare a report that critically evaluates one retailer’s responses to a current retail market issue in comparison with one or more retailers in the same retail sector as your chosen retailer. The assignment asks you to prepare a report that critically evaluates retailers’ responses to a current market issue.
  • The current issue must be on of the issues discussed in the module including; 

    • Retail Branding
    • E-tailing and Multichannel retailing
    • Internationalisation of retailers
    • Global sourcing
    • Shopping Malls and the Future of the High Streets
    • Customer Relationship Management and Loyalty
    • Corporate Social Responsibility (CSR) and Sustainability
    • Social marketing, supply chain issues, and Fair Trade focusing on food

 

1.0 INTRODUCTION


The UK high streets have had many challenges over the years, but their current state is the worst it’s ever been. From the impact of the internet, Corvid-19, to the advent of experiential retailing or the use of new smart retailing technologies, the high street has never been more challenging. The impact of the harsh environment can be seen in the record levels of store closures, and the collapse of household high street names such as HMV, Comet, Jessops, Poundworld, Borders, Woolworths, Austin Reed, BHS, Toys R Us, Maplin, and Blockbuster. In their place are digitally adapted players such as Spotify, Argos, Tesco, Amazon, Sports Direct and Netflix. While some are brick and mortar retailers, all have a significant online presence, highlighting the impact of the internet.
Drawing upon cyclic, conflict and environmental theories of retail change, the report identifies four main challenges faced by the High Street compared to shopping malls: (1) impact of online retailing; (2) macroeconomic impact; (3) impact of market forces, competition and new innovations; and (4) the role of experiential retailing in purpose-built shopping malls. 
In doing this, the report uses examples of Argos and John Lewis to examine the major issues of the high street and at the same time analyse their varying responses to understand the ever-evolving nature of high street retailing, and what its future may hold.

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