As part of the summative assessments, produce a marketing plan for a new product to any of the following sectors; Wellness Food, Personal care, Pet Foods & Pet Supplies, Coffee/Tea/Other Beverages, Sports Apparel, Micro-mobility (e-bikes, scooters, skateboards), Wearables. You must produce your marketing plan working within the provided framework. Once you have completed your marketing plan, you will need to deliver a x10 minute individual presentation summarizing your marketing plan. Your plan should have;
Part 1: Mission Statement.
Part 2: Current Markets & Strategies.
Part 3: Primary Competitors.
Part 4: Primary Competitors.
Part 5: Internal Analysis.
Part 6: Marketing Goals/Expected Outcomes.
Part 7: Target Market Description.
Part 8: Marketing Mix Descriptions.
Part 9: Positioning – Strategic Partnership or Sponsorship.
Part 10: Product/Service/Offer.
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MCO 104 MARKETING Case Study: MARKETING PLAN for Jamba Juice
Key Learning Outcomes
- Apply marketing plan concepts to a real life company
- Apply competitor analysis for Jamba Juice in Germany
- Analyse external environment analysis to Jamba Juice in Germany
Part 1.0 Mission Statement
Jamba Juice’s mission is to become the world's leading blender of fruit and other naturally healthy ingredients aimed at leading people to healthy lives. Jambas priority is to provide healthy food and bring happiness to everyone including treating all customers with respect and warm hearts, and try to bring them fun and energy to last their whole day by purchasing Jamba Juice products.
The company’s mission for the Germany market will be to introduce a new concept of healthy living with a new product offer of Fruit & Veggie Juice that’s organic, cold pressed blended fruit and veggie juice, perfect as either healthy snacks or as a reliable means of detoxing the body through a fruit cleanse.
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