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Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.

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As part of the summative assessments, produce a marketing plan for a new product to any of the following sectors; Wellness Food, Personal care, Pet Foods & Pet Supplies, Coffee/Tea/Other Beverages, Sports Apparel, Micro-mobility (e-bikes, scooters, skateboards), Wearables. You must produce your marketing plan working within the provided framework. Once you have completed your marketing plan, you will need to deliver a x10 minute individual presentation summarizing your marketing plan. Your plan should have;

Part 1: Mission Statement.

Part 2: Current Markets & Strategies.

Part 3: Primary Competitors.

Part 4: Primary Competitors.

Part 5: Internal Analysis.

Part 6: Marketing Goals/Expected Outcomes.

Part 7: Target Market Description.

Part 8: Marketing Mix Descriptions.

Part 9: Positioning – Strategic Partnership or Sponsorship.

Part 10: Product/Service/Offer.

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MCO 104 MARKETING Case Study: MARKETING PLAN for Jamba Juice

Key Learning Outcomes

By the end of the case, students should be able to:

Apply marketing plan concepts to a real life company
Apply competitor analysis for Jamba Juice in Germany
Analyse external environment analysis to Jamba Juice in Germany

Part 1.0 Mission Statement

Jamba Juice’s mission is to become the world's leading blender of fruit and other naturally healthy ingredients aimed at leading people to healthy lives. Jambas priority is to provide healthy food and bring happiness to everyone including treating all customers with respect and warm hearts, and try to bring them fun and energy to last their whole day by purchasing Jamba Juice products.
The company’s mission for the Germany market will be to introduce a new concept of healthy living with a new product offer of Fruit & Veggie Juice that’s organic, cold pressed blended fruit and veggie juice, perfect as either healthy snacks or as a reliable means of detoxing the body through a fruit cleanse.