High poverty is commonly branded ‘Rural poverty’ due to the collective idea that poor people predominantly reside in rural locations, are majorly farmers or are…
Quantifying well-being or even poverty with sufficient consideration of their multidimensional nature has, in the last 30 years evolved into an extremely important aspect in…
Scientific management is one of the oldest workplace management theories. It analyses work flow processes as a way to increase economic efficiency, especially labour productivity.…
Today, the marketing communication environment has changed. Markets are shifting from mass marketing, with marketers developing focused marketing programs designed to engage customers and build…
GNI or GDP and per capita income measure the extent of a country’s economic growth and economic development but present it as an average value…
Size distribution of income, sometimes referred to as Personal distribution of income describes the proportion of income obtained by an individual household regardless of its…
The report examined the impact of the coronavirus pandemic on the marketing mix of Primark with a focus on place and promotion. These two mixes…
Businesses do not operate in a vacuum, they operate in a dynamic environment with factors that directly influence their operations and success potential. These factors…
The global business environment is a term used to describe the opportunities and challenges faced by businesses that operate in the global marketplace. It mirrors…
In recent years, the term employee engagement is perhaps one of the commonest and widely used concept in circles of HRM. An engaged workforce has…