Lloyds Bank Strategy Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment of Lloyds bank and the UK banking industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
- Use our swot analysis example to gain an overall understanding of Lloyds Bank's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
- To apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.
Analyse the internal and external environment of Lloyds Banking using SWOT & PESTLE
1.0 INTRODUCTION
Lloyds Banking Group is a UK based banking, insurance and financial services provider with operations in England, Wales and Scotland. In England and Wales, it operates as The Halifax and Lloyds Bank brands while in Scotland, it operates as Bank of Scotland where it has been serving Scottish customers since 1695. Lloyds Banking Group has operations in a diverse set of consumer and wholesale markets including retail and personal finance (operating as Halifax and Lloyds Bank), commercial and corporate lending (operating as Black Horse and Lex Autolease) and pensions & insurance (operating as Scottish Widows). It is part of the UK big four, referring to the four largest UK-based banking groups which also include HSBC, Royal Bank of Scotland and Barclays. Latest revenues for the year ending 31 December 2016 were approximately £39.611 billion on operating profits (before tax) of £4.2 billion (Lloyds Bank Annual Report 2016).