EasyJet Swot Analysis 2018

By: Prudence K Magezi & Jonathan Kahwa

In this report, we analyze EasyJet using SWOT to gain an in-depth understanding of the company's strengths and weaknesses. We also make a summary analysis of the current threats emanating from its industry environment in the UK and EU including Brexit, unfavorable currency movements, rising labour costs and many others. The analysis then examines the external environment for positive key drivers of change in the airline industry, which may become sources of future competitive advantage.

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