A Pestle and Swot Analysis of Tata Motors 2018

By: Prudence Magezi

Tata Motors has experienced tremendous success in the hyper competitive Indian automobile industry. Using PESTLE analysis, we are going to analyze how macro-economic factors including political, economic, social, technological and environmental issues are affecting the company. We are also going to analyze the competitive environment in the industry and how it is affecting Tata's profitability. This is followed by a SWOT analysis to examine Tata's strengths, weaknesses, opportunities and threats and how it can use external opportunities and strengths to mitigate arising threats and internal weaknesses.

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