PESTLE and SWOT analysis of Chillhop Music
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Launched in 2013, Chillhop Music is a Dutch label & publishing company focused on Instrumental Hip Hop & Lofi Hip Hop. Starting out as a hobby project to promote an underground type of music, Chillhop Music has since grown to be one of the leading labels in the genre, with over 3 Million YouTube subscribers and more than 1.5 Billion streams a year. In this report, PESTLE and SWOT frameworks were used to assess the strategic position of Chillhop music. The report analyzed macro and micro environment factors that are likely to impact the company’s growth and how the company can leverage its strengths to mitigate its weaknesses and external threats
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PESTLE AND SWOT ANALYSIS OF CHILLHOP MUSIC Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand and use PESTLE and SWOT frameworks to examine an organization's strategic position in the market
- Understand changes that may occur in the environment and the impact that these changes may have on a business
- Understand how a company can leverage its inner strengths and external opportunities to mitigate its weaknesses and external threats
1.0 INTRODUCTION
Pestle's framework provides a wide overview of macro environment trends likely to impact the growth of a company (Grant 2016; Johnson et al 2017). Categorized into opportunities and threats, the PESTLE framework highlights six environmental factors; political, economic, social, technological, legal, and environmental (Johnson et al 2017). As noted by Huczynski and Buchanan (2013), PESTLE factors are correlated in that a change in one factor can affect the other factors. According to the authors, a political factor can affect a country’s economy which in turn affects the way people spend. It is thus not essential to list down all factors, but to point out key drivers of change (Huczynski and Buchanan 2013).
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