PEPSICO sTRATEGY Case Study
Key Learning Outcomes
- Understand the broad macro-environment of PepsiCo and the global food and beverage industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
- Use our swot analysis example to gain an overall understanding of PepsiCo's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
- To apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.
Analyse the internal and external environment of PepsiCo using SWOT, PESTLE, PORTERS & BCG
- See also, PepsiCo Porters Five Forces Analysis 2018
- See also, PepsiCo BCG Matrix Analysis 2018
1.0 INTRODUCTION
PepsiCo is an American based multinational corporation that is engaged in the manufacture, marketing, and distribution of a broad range of snack foods and beverage brands including the iconic Pepsi Cola, which was formulated in 1898 by a pharmacist who founded The Pepsi-Cola Company. It became PepsiCo in 1965 after a merger with Frito-Lay, Inc. PepsiCo owns 22 billion dollar brands, referring to individual brands each generating annual retail revenue in excess of US$1billion (Annual Report 2016). These include Pepsi-Cola, Frito-Lay, Doritos, Gatorade, Quaker, Tropicana etc. The company is headquartered in Purchase, New York. Net revenue for the year ended 31st December 2016 was US$62.8 bn on operating income (pre-tax profit) of US$9.7bn (Annual Report 2016).