PESTLE and SWOT analysis of Royal Bank of Scotland 2016-2017

By: Jonathan Kush

Royal Bank of Scotland is a UK based banking and financial services provider with operations in UK and Ireland where it operates as Ulster Bank. In England, it operates as the NatWest brand while in Scotland, it is still RBS where it has been serving Scottish customers since 1727. RBS has operations in a diverse set of consumer and wholesale businesses including retail, credit cards and mortgages (operating as RBS, NatWest & Ulster), wealth management (operating as Coutts), commercial and corporate lending (operating as Lombard, Adam & Co. etc). It is part of the UK big four, referring to the four largest UK-based banking groups which also include HSBC, Lloyds and Barclays. Latest revenues for the year ending 31 December 2016 were approximately £12.590 billion on operating losses (before tax) of £4.080 billion (RBS Annual Report 2016).

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