In this paper, we have chosen Ryanair PLC as our case study. Ryanair PLC is the largest low-cost airline in Europe. Founded in 1985, the company was established to operate as a low-cost airline offering flight services from Waterford and Dublin in Ireland to London. Initially, the company was unlucrative but as management changed, it saw some profits.
Michael O’Leary who is the current CEO of the company introduced a number of strategies based on four pillars namely; low fares, operational excellence, customer service, and ancillary revenues. The strategy of offering low costs aimed to attract more customers and increase its market share by offering the lowest possible costs on flights and flight services. The operational excellence strategy was intended on reducing costs and increasing efficiency by using a single aircraft type, maximizing aircraft utilization, minimizing turnaround times, outsourcing non-core activities, and negotiating favorable contracts with airports and suppliers. The customer service strategy was to improve customer experience by making simpler the booking process, offering flexible options, enhancing digital platforms, and providing fast and reliable service. The ancillary revenues strategy was intended to generate additional income from non-ticket sources such as baggage fees, seat selection, priority boarding, car rental, hotel booking, and travel insurance.
These strategies greatly improved the company and turned it into a great success. As of 2023, the company generated a revenue of €10.78bn up from €4,801bn in 2022. The company connects over 240 destinations across 40 countries.
Important to note that although Ryanair is the leading low-cost airline, it faces a number of strategic problems that are to be discussed in detail in the following sections of this essay. This report will also analyze the company’s strategy in terms of customer service and brand name.
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Small and Medium Enterprises are vital for the economic development of any country. They contribute to the creation of jobs, innovation, and competitiveness. SMEs also support social inclusion and environmental sustainability. SMEs face many challenges, such as access to finance, markets, skills, and technology. To overcome these barriers, they need a conducive policy environment that fosters their growth and resilience. According to research conducted, a large number of businesses in the European Union are small and medium-sized companies. The aforementioned is not only true for European countries and other developed countries, but also it is the same case in developing nations.
The researcher notes that the progression of technologies and a change in the communication field has generally altered the way people think and act from that of the earlier days. Recently the internet has altered the ways in which both large firms and small and medium-sized firms approach most of their policies and structures. As time has gone by, businesses have got more customers in all areas and it is partly because of an increase in the E-Business strategies being implemented in firms. This has eased the entry of SMEs into the market since it offers them open opportunities and it improves their market position in their respective markets. Soon or later, we shall see these SMEs start to compete with larger organizations.
Small and medium enterprises are important drivers of economic growth, innovation, and employment. They contribute to the development of various sectors, such as manufacturing, services, agriculture, and trade. However, they face many challenges and barriers that limit their potential and performance. This paper aims to examine the significance of SMEs in different contexts and dimensions, such as their role in poverty reduction, social inclusion, environmental sustainability, and regional integration. It also explores the factors that affect the success and failure of SMEs, such as access to finance, technology, markets, skills, and regulations. The question also discusses the policies and strategies that can support and enhance the competitiveness and resilience of SMEs in a dynamic and uncertain environment.
This assignment will explain what strategic capability is and why it is important for any organization. Strategic capability is the ability of an organization to achieve its goals and objectives by utilizing its resources and competencies in a dynamic and competitive environment. Strategic capability is important for organizations because it enables them to create and sustain competitive advantage, respond to opportunities and threats, innovate and adapt to changing customer needs and preferences, and enhance their performance and profitability.
For example, Apple has a high strategic capability because it has valuable resources such as its brand, loyal customers, talented employees, and innovative products. It also has distinctive competencies such as its design, quality, and user experience. It uses efficient processes such as its supply chain, distribution, and marketing. And it has a strong culture of creativity, excellence, and customer satisfaction.
Strategic capability consists of four elements: resources, competencies, processes, and culture.
Resources are the tangible and intangible assets that an organization owns or controls, such as financial, human, physical, technological, and reputational resources. Competencies are the skills, knowledge, capabilities, and expertise that an organization possesses or develops, such as core competencies, distinctive competencies, and dynamic capabilities. Processes are the activities, routines, systems, and procedures that an organization uses to transform inputs into outputs, such as operational processes, strategic processes, and innovation processes. Culture is the shared values, beliefs, norms, and assumptions that shape the behavior and attitudes of the members of an organization, such as organizational culture, subcultures, and national culture.
The essence of any company’s marketing strategy is to anticipate and satisfy the needs and wants of customers and make a profit in the process. Today, consumers seek high quality, lower prices, and better services. On top of that, competitors are always seeking to grow their market share in the highly competitive environment through innovation, product improvement, and effectively satisfying customer needs and desires. For new and established businesses to survive, it is essential to not only invest in marketing but adapt their marketing strategies to keep up with today’s volatile market. Marketing involves several activities that enhance an organization’s ability to effectively satisfy the needs and desires of its customers, thereby strengthening its position within the market. The marketing process includes developing, pricing, promoting, and distributing products/ services tailored to a given market. It includes all activities that create value and methodically result in increased sales, and establish a good company reputation and relationships with customers for all stakeholders to achieve their objectives. This report analyses the market strategy of Airbus.
In order to be successful, a business must adopt to external forces, failure to study and respond to these forces can result in failure. An organization has to beware of these forces by identifying and analyzing these factors through environmental scanning, a process that involves data collection from a range of sources including internet sites, government statistics, newspapers and magazines, market research etc. One major force that organizations should especially look out for is the technological changes in the business environment. Though technology has the potential to create opportunities, it can also endanger the organization. External factors can range from suppliers, competitors, regulatory agencies and joint venture partners among others. Using PESTLE and Porters Five Forces analysis, this paper undertakes an analysis of the Electric Vehicle Industry, examining the external environment of the Electric Vehicles industry. Though all external forces are important, the macro environmental analysis will pay particular attention to political, economic and environmental issues because they are currently the main trends impacting the EV industry.
Trade is vital for the global economy, helping to provide businesses with new markets which spur growth and increase resilience. As noted by the World Bank, economies that trade more tend to be more productive, grow faster, are more innovative, and have higher incomes. By increasing competition in the market, trade benefits lower-income households by keeping prices lower. Trade also provides a number of social benefits, ranging from increased social opportunity due to the economic benefits of trade to increased product variety in the market. Additionally, trade helps facilitate cultural exchange between nations around the world by bringing products from one corner of the globe to another. The report discusses the benefits of trade to global economies.
Some of the commonest questions we get from our university students include; How Do You Write A Business Strategy Report? Do you write strategic report…
In this assignment, we will examine the broad macro-environment of Amazon in the UK and the e-commerce industry in Great Britain in terms of political, economic, social, technological, environmental and legal factors (Pestel analysis of Amazon UK). Understand Amazons industry environment in the UK as well as 1ooo's of our business strategy case studies to understand real life strategy applications. Learn how to apply strategy business models and frameworks such as Pestle/Pest/Steeple etc. to real company cases such as Amazon, in this case.
In this case study report, we leverage the Porters five forces framework to help us to recognize and analyze the important forces that are determining the profitability of the global music streaming industry. Using Porters five forces, we will evaluate the nature of competitiveness in the global music streaming industry and the impact of the five forces on Spotify, and its competitors as well as the entire industry structure and help us understand strategies Spotify is using to stay competitive, accordingly.
In this report, we analyze EasyJet using Pestel to gain an in-depth understanding of the macro environment and the effects it’s been having on EasyJet operations. An EasyJet pestle analysis reveals a number of serious threats emanating from its industry environment in the UK and EU including Brexit, unfavorable currency movements, rising labour costs and many others which will be detailed in the report. It is vital for a firm such as EasyJet to analyze the macro environmental influences as any change in the external environment can be fatal for organizations. However, the environment can be a source of opportunities once a firm such like EasyJet identifies key drivers of change in the airline industry, which may become sources of future competitive advantage.
