The value chain refers to a set of activities within an organization, which together help it create or produce a product or service. First developed by Michael Porter, the purpose of the value chain is to help firms identify value-adding activities they are undertaking, that either add (or don’t add) value to their product or service. Once disaggregated, such activities can help provide a more precise understanding of all firm activities and the capabilities corresponding to each activity so as to understand where competitive advantage is being derived. This case study uses Porter's value chain analysis to assess and understand sources of value for Amazon.
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In this report, we examine Tesco’s value chain to try and understand which activities have helped the company maintain market leadership in the UK food retailing since 1995.
In this report, we examine Ryanair’s value chain to try and understand which activities have helped the company become a low-cost leader in the European airline industry. Understand which value chain activities have helped Ryanair become a low-cost leader in the European airline industry. While Ryanair’s value proposition of low prices isn’t unique within the European airline industry, the company’s execution of a streamlined business model is comparable to none.
In this report, we examine Airbnb’s value chain to try and understand which activities have helped the company become a low cost leader in the global hospitality/vacation rental industry. While Airbnb’s value proposition of low prices isn’t unique within the hospitality industry, the company’s execution of an asset light business model is comparable to none, helping keep operational costs very low and guest hosting processes very efficient, consequentially driving costs down. Few hospitality companies have mastered scale in guest accomodation like Airbnb, the very areas of the value chain it has derived the most value.
A value chain refers to a set of activities within and around an organization, which help an organization create or produce a product or service (Johnson et al 2008). The value chain categorizes organizational activities into either primary activities or support activities. Firms put together value adding primary and support activities, which help a firm to transform inputs into outputs in an efficient manner so as to create competitive advantages. For any firm to have a successful broad strategy that delivers sustained competitive advantage, its value chain must successfully support its strategy by adding value to its products and services (Johnson et al 2008).
When applied concertedly, a value chain can help firms identify where value is currently added in the system and where there is potential to create further value in the future by reconfiguring and improving coordination of activities.
In this report, we examine Primark’s value chain to try and understand which activities have helped the company become a low cost leader in the UK clothing retailing industry. While Primark’s value proposition of low prices isn’t unique, the company’s execution of particular activities including inbound and outbound logistics is comparable to none, helping keep logistical costs very low and the processes very efficient, consequentially driving costs down. Few clothing companies have mastered distribution, logistical and inventory management like Primark, the very areas of the value chain it has derived the most value.
Supply chain management refers to the management of the manufacture of goods and services and all the processes by which raw materials are transformed into the final product to achieve a competitive advantage and efficiency for the markets they serve. This includes the management of different structures of supply relationships such as partnerships, joint ventures, and vertical integration. The concept of supply chain management primarily focuses on operating all supply chain activities both effectively and efficiently, which is to help an organization or company maintain its operations and increase productivity. It is comprised of all processes from product development to production and management.
This paper examines and aims at understanding the concept of global supply chain management putting much emphasis on its various roles, and the processes involved.
Global supply chain management is all about coordinating and optimizing the flow of goods, information, and finances across different countries. It involves managing suppliers, production, transportation, and distribution to ensure products reach customers efficiently. It's a crucial aspect of business operations, helping companies streamline processes, reduce costs, and improve customer satisfaction.
Global supply chain management is important because it allows businesses to effectively navigate the complexities of operating on a global scale. It helps companies streamline their operations, reduce costs, and improve efficiency by optimizing the flow of goods, information, and finances across borders. By effectively managing the supply chain, businesses can enhance customer satisfaction, increase profitability, and gain a competitive edge in the global market.
Over the past few years, there has been a revolution and adoption of a broader strategic approach to materials and distribution management that replaced the old and traditional purchasing and logistics functions acknowledged as supply chain management. This research examines the concept of supply chain management in an organization.
In an organization, supply chain refers to the activities undertaken to plan, coordinate and control materials or finished goods from a supplier to a final consumer. It includes activities required to design, create, deliver, and use a product or service. Businesses or organizations greatly depend on their supply chains to provide customers with what they need to survive and thrive. It is well recognized that companies that compete effectively in the business environment jointly manage their supply chain as a single entity and ensure appropriate usage of tools and techniques so as to meet and satisfy the needs of the market.
Supply chain management refers to the management of the manufacture of goods and services and all the processes by which raw materials are transformed into the final product to achieve a competitive advantage and efficiency for the markets they serve. This includes the management of different structures of supply relationships such as partnerships, joint ventures, and vertical integration.
The concept of supply chain management primarily focuses on operating all supply chain activities both effectively and efficiently, which is to help an organization or company maintain its operations and increase productivity. It is comprised of all processes from product development to production and management.
This paper examines and aims at understanding the concept of supply chain management putting much emphasis on its various roles, and the processes involved.
Utilitarianism is one of the grand literacies of ethics. Utilitarianism refers to an ethical theory that emphasizes that conscience is best determined by concentrating on the consequences of the activities and choices performed by a business. This assignment examines utilitarian ethics and how they impact a business’s supply chain. Utilitarian ethics refers to moral principles that are predominantly concerned with the impacts of ethical decisions on a society or organization. Important to note is that these utilitarian ethics are significantly interconnected to the business world. How does utilitarianism have a substantial impact on business and business ethics? Utilitarianism denotes a responsibility for businesses to comply with their activities so that they make the most of happiness and reduce the suffering in the organization. Therefore, utilitarianism provides a source for disapproving business behaviors that cause damage to any person.
Supply chain management is one of the most important sections of any organization because it serves greatly to customer retention and attaining loyalty, also the flow of sales of a product or service of an organization depends on this aspect. Ethical supply chain management operates in a way that offers the uppermost levels of principled and justifiable operations by primarily focusing on economic, environmental, and social responsibility. These may include; eliminating child labor and enforcing safe and hygienic working conditions among others. As a result, farmers become of great value to retailers as they are the source of the goods they supply. Therefore in order to satisfy farmers, retailers must ensure that the price levels are fair and also communicate effectively, which means using utilitarian ethics is enough to keep them satisfied.
This paper examined Ryanair’s Strategic Position, a leading low-cost airline in Europe. It explored how Ryanair aligns its strategy with its external and internal environment, and how it achieves a sustainable competitive advantage. The paper applied relevant frameworks namely; SWOT, PESTLE, Porter's Five Forces, Value Chain, and Generic Strategy. These frameworks help to identify the sources of Ryanair's profitability, efficiency, and differentiation in the airline industry.
A strategic analysis of Ryanair and its business environment reveals a number of challenges and issues that the company must address if it is to be efficient in its operations and compete effectively with its rivals. Some of the recent macro and micro challenges include; Delays with Boeing 737 MAX planes which affected the company over the medium term, French ATC strikes, high costs of fuel, high inflation, rising interest rates, and the disruption caused by the Covid-19 pandemic among so many others.
A critical analysis of Ryanair showed the main threats and challenges that affect the low-cost airline market, such as political, economic, social, technological, and legal factors. It also identified the opportunities that the company can seize in the future. The analysis was conducted using a comprehensive and systematic approach, taking into account the internal and external environment of Ryanair and its competitors.
Ryanair SWOT and VRIO analysis answers key questions such as; what strategy did Ryanair use? What are the most serious threats that Ryanair faces today? What are the strengths and weaknesses of Ryanair? What challenges does Ryanair face? What are the success factors of Ryanair? What is Ryanair's competitive advantage? What is Ryanair's competitive advantage?
This report also provided several suggestions for Ryanair to overcome the difficulties it faces while pursuing growth and expansion in emerging markets. The suggestions are based on a thorough Strategic analysis of Ryanair showing its strengths, weaknesses, opportunities, and threats, as well as the external environment and the competitive landscape.
