Through the years, Airbnb has established itself as one of the most profitable business in the sharing economy alongside Uber through its spearheading efforts in using technology to create an opportunity in the global hospitality business. Boosting over 5 million lodging options in over 81,000 cities and 91 countries globally, the company was estimated to be worth at least $38billion as of 2018.
Airbnb has experienced success through the years; however, its future growth is threatened by growing legal issues. The biggest barrier to the company’s growth is restrictions imposed by legislative bodies, municipalities and communities on the use of lodgings for short term rental purposes.
Using a PESTLE, the author will examine threats from economic, social, technological, legal and environmental issues while identifying the available growth opportunities in the market. We will then use SWOT analysis to examine its key strengths and weaknesses and how it can utilize strengths to mitigate inner weaknesses as well as threats.
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Through the years, Airbnb has established itself as one of the most profitable business in the sharing economy alongside Uber through its spearheading efforts in using technology to create an opportunity in the global hospitality business. Boosting over 5 million lodging options in over 81,000 cities and 91 countries globally, the company was estimated to be worth at least $38billion as of 2018.
Airbnb has experienced success through the years; however, its future growth is threatened by growing legal issues. The biggest barrier to the company’s growth is restrictions imposed by legislative bodies, municipalities and communities on the use of lodgings for short term rental purposes.
Using a PESTLE, the author will examine threats from economic, social, technological, legal and environmental issues while identifying the available growth opportunities in the market. We will then use SWOT analysis to examine its key strengths and weaknesses and how it can utilize strengths to mitigate inner weaknesses as well as threats.
The UK’s banking industry is highly oligopolistic with four major players normally termed to as the “big four banks” that include Barclays bank, Lloyds banking group, RBS and HSBC bank having a combined market share of 77.17% in UK’s banking industry market considering current accounts (Varyani 2017). Various external factors have hindered the growth of HSBC bank and by using a pestle analysis, we detail how the political factors like the Brexit has affected its development. In addition, we look at how developments in technology and demographics can favor further growth of HSBC bank. Using the swot analysis, we identify HSBC bank’s major strength and weaknesses that can be improved upon.
The UK clothing industry is perhaps the most competitive industry in the UK, with the top four clothing retailers such as M&S, Primark, Next and the Arcadia Group controlling only 25% of the total market share. In similar industries such as the UK food retailing, Tesco alone controls more than 25% of its market, yet the Big Four in clothing retailing only control 25% in total, a point which illustrates how fragmented Britain’s fashion retailing industry is. Despite a fragmented industry, it is Primark which has been the clear winner, with statistics showing the Irish retailer sold more clothing than any other retailer in Britain as of January 2018. It has enjoyed such tremendous growth over the last 10 years due to its low cost fashion, growing from 4th largest clothing retailer in 2013 to 2nd in 2018 and predicted to overtake market leader Marks & Spencer in 2018.
Using Pestle, Swot, Porters Five Forces and the Value Chain, this report strategically looks at the macro environmental factors and key trends driving the UK clothing retail industry and how Porters five forces of competition have shaped the structure of the industry in a way that benefits Primark more than major rivals. In doing so, we examine Primark’s value chain and cost leadership advantage and whether this can help it to build a sustainable competitive advantage in the face of trends such as Brexit or the ubiquity of smartphone shopping given Primark doesn’t even own an online shop. The report concludes with personal recommendations and suggestions for the organizations future strategic practice.
Vodafone is UK’s third biggest telecommunication company commanding 21% of the market share, serving approximately 19.5million customers in the UK. Currently, all is not well with the company, the company has been struggling majorly due to the UK’s challenging telecommunication sector and growing competition. As of 2017, the company’s revenue declined from £8.4 billion to £6.9billion the biggest decline since 2015.
Some of Vodafone’s biggest challenges include changing political and legal environment of UK in recent years. Vodafone is also faced by the challenge of growing competition from OTT operators and other independent providers which is affecting the company’s revenue.
However, the company has been able to maintain its profitability through its innovations especially IoT which experienced a 7.2% increase in 2018 to £747 million due to the growing number of IoT sim connections. Despite the fall in revenue, the company’s profits grew from £3.7billion to £5.1 billion.
Using PESTLE, the author will examine threats from economic, social, technological, legal and environmental issues while identifying the available growth opportunities in the market. We will then use SWOT analysis to examine its key strengths and weaknesses and how it can use these strengths to mitigate its weaknesses and threats.
Lenovo is a Chinese technology firm founded by Liu Chuanzhi in 1984, currently engaged in the design, manufacture and marketing of personal computers, tablets, smartphones, smart televisions, servers as well as related software, accessories and third party applications. Lenovo is the bestselling PC brand in China as well currently being the largest producer of personal computers in the world accounting for over 21.3% of the global market share, ahead of closest rivals Hewlett Packard and Dell. Key products include ThinkPad and Yoga tablets. But a recent report by Mintel (2017) showed Lenovo lagging behind Apple in terms of overall market volume share when it comes to tablet computers. It also lags behind Chinese rivals Huawei, BBK (which offers the Oppo and Vivo brands) and Xiaomi in the Chinese smartphone market. It further lags behind both Apple and Samsung in the global market for smartphones. In other words, Lenovo is stuck in the middle. Nevertheless, current macro trends actually favour Lenovo to expand global market share in the desktop, laptop and tablet computer markets if it can utilize its innovative strengths and market opportunities.
Using PESTLE and SWOT, this report thus examines how Lenovo can take advantage of certain core strengths such as new innovations, as well as opportunities arising out of a very competitive external environment (see Toshiba section) in order to benefit. Some of the favourable trends Lenovo can benefit from include firstly, the exit of Toshiba from the European PC market in 2016 which has already had a positive impact on the volume share of other major players in the UK computer market and others detailed in the report.
Royal Bank of Scotland is a UK based banking and financial services provider with operations in UK and Ireland where it operates as Ulster Bank. In England, it operates as the NatWest brand while in Scotland, it is still RBS where it has been serving Scottish customers since 1727. RBS has operations in a diverse set of consumer and wholesale businesses including retail, credit cards and mortgages (operating as RBS, NatWest & Ulster), wealth management (operating as Coutts), commercial and corporate lending (operating as Lombard, Adam & Co. etc). It is part of the UK big four, referring to the four largest UK-based banking groups which also include HSBC, Lloyds and Barclays. Latest revenues for the year ending 31 December 2016 were approximately £12.590 billion on operating losses (before tax) of £4.080 billion (RBS Annual Report 2016).
On August 13 2018, US president signed into law the FIRRMA bill, a piece of legislation that many see as an anti-China bill designed to stop Chinese firms acquiring sophisticated US technology via merger or acquisition of US technologies and thus hurt US national security. In return, Beijing has also put restrictions on Chinese outward investment. These are some of the political factors coming from the external environment which can impact Chinese firms either positively or negatively. Using pestle and Swot, this report will examine the external macro environment currently affecting Haier, China’s leading manufacturer and retailer of household appliances and consumer electronics. It will also examine both key drivers of change not only in China but also other key markets including the USA where trade tensions continue to threaten Chinese business interests.
Maruti Suzuki is the biggest vehicle manufacturer in India with a market share of over 50% meaning, one out of every two cars purchased in India is a Maruti Suzuki. In fact, such is the dominance of Maruti Suzuki that seven of its passenger vehicles were featured in a list of India’s best selling cars of 2017. Few companies in the world have such dominance of an industry but rivals are catching up. India’s car market is currently the 5th biggest in the world and poised to become the 3rd largest in the world by 2020. And with sales slowing in China and demand stagnant in the US, many of the world’s biggest auto companies are seeing opportunities in the Indian market. This may also explain why parent company Suzuki Japan is not only financing new capacity expansion in Gujarat, India but also purchasing land out rightly to lease to new potential dealer outlets and expand its network. Using Pestle and Swot, this report will examine the current macro environment in the Indian automobile industry to understand the key trends driving growth and competition.
In this report, we analyze EasyJet using SWOT to gain an in-depth understanding of the company's strengths and weaknesses. We also make a summary analysis of the current threats emanating from its industry environment in the UK and EU including Brexit, unfavorable currency movements, rising labour costs and many others. The analysis then examines the external environment for positive key drivers of change in the airline industry, which may become sources of future competitive advantage.
