Zara is a Spanish fashion brand mainly dealing in the sell of clothes and accessories in many countries. Various macro factors affect the growth of Zara such as high Spain's fast-growing economic environment, increased consumer demand to shop online, among others and using a Pestle and swot analysis, we explain how these factors have affected the growth of Zara.
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Founded in 2009, Uber has become the biggest and most successful taxi and ride sharing company in the world, and in 2018 commanded around 73% of the US market share, its biggest market. The ride sharing firm together with rivals has the potential to disrupt a potential $650+ billion global market for human and non-human mobility that includes taxi cab hailing, car-as-a-service, last mile package delivery, or short-term car rentals (Kulkarni 2017). Despite its success, all is not well with Uber recently. Uber CEO was forced to resign in 2017 following the DeleteUber campaign that resulted in a loss of more than 500,000 customers and market share decline across numerous US states (Statista 2018c). Using a SWOT analysis sample, this report analyses Ubers strength and weaknesses.
In February 2018, Li Shufu the CEO of Geely announced news that his company had increased its stake in Mercedes-Benz owner, Daimler to 9.69 percent, a strategic move aimed at giving Geely access to Daimler’s leading electro-mobility technology which included electric batteries. As part of a global ambition to become a dominant auto force all over the world, Geely already owns British supercar brand Lotus, Swedish car maker Volvo and has a 50 percent stake in Malaysian automaker Proton. In other words, Geely is making all the right moves yet the Chinese automaker has barely a presence in major markets such as the US. Can Geely become a dominant auto force that can threaten the Japanese and American auto giants in the short-run and how?
Using strategic frameworks including Pestel and Swot, this report looks at the current macro environment in both China and globally to assess the trends driving Geely’s markets and in the process reveal opportunities that Geely can capitalize on as well as threats on the horizon. Using a swot analysis, the report further assesses Geely’s current strengths that can be the building block for its global ambitions before concluding with recommendations.
Samsung electronics is a technology company majorly dealing in the design, manufacture and marketing of smartphones, tablets and personal computers. The global smartphone market is a prominent oligopoly with both high-end and low-end players. Samsung being a high-end market player faces intense competition from Apple and low-end players like Huawei, Xiaomi who are affecting its market share. In 2017, Samsung had a global smartphone shipment market share of 21.6% with major competitors Apple and Huawei having 14.7% and 10.4% respectively (Statista 2018f). Various external factors affect the growth of Samsung and by using a pestle analysis, we realize how the political factors like the 3% increase in corporate taxes in South Korea threatens its profits, how high economic growth in US affects Samsung and how the Chinas growing population of the elderly and the middle class affects its profit margins. In addition, we look at how developments in technology can favor further growth of Samsung. Using swot analysis, we identify Samsung’s major strengths that can be deployed and weaknesses that can be improved upon to deliver products that meet consumer demand.
Founded by Reed Hasting and Marc Randolph, Netflix is the biggest American media service provider and production company. The streaming giant has grown to become the biggest media streaming service in the world, with more than 183 million paid subscribers worldwide and viewership of at least 37% global internet users.As the biggest online streaming service globally, Netflix has been enjoying consistent growth during the last few years. But unlike rivals, it was the biggest beneficiary of the global lockdown and stay-at-home measures introduced all across the world following the onset of Covid-19. Global subscriber base during the first 3months of 2020 alone doubled. In the US alone, it added close to 7million new subscribers in the first quarter of 2020, compared to only 550,000 it added during the same quarter in 2019.
As a result, Netflix is much better positioned for a post-COVID-19 world compared to rivals. Using SWOT, this report examine why even though rising competition looms large and content production costs remain a major weakness, the lasting legacy of covid-19 on streaming habits, in line with a continued shift to online/mobile streaming will play a key role in shaping the streaming battlefield, arguing that Netflix is in a much better shape to dominate compared to rivals.
The UK food retailing industry is characterized by price wars, heavy discounting and increased merger and acquisition activity as seen in the recent merger of Tesco and wholesaler Bookers Group as well as the much anticipated merger of Sainsburys and Asda (Sainsdas). While a Brexit-led lull in consumer spending has played a part in creating this state of affairs for UK supermarkets especially the Big Four, it is Aldi and to a lesser extent Lidl, who have played a massive part in shaking up the UK food retailing industry. They are the only two food retailers in the UK who have been recording double digit growth rates since 2010, during a time when sales and market shares of the Big Four were in freefall. Since 2010, Aldi has increased its market share from 1.6% to 6.8% in 2018, taking it from the 11th largest grocer to now 5th and predicted to overtake Wm Morrisons. Using Pestle, Swot, BCG Matrix and Porters Five Forces analysis, this report examines the macro environment and industry structure of the UK food retailing industry to understand the forces and trends driving competition and how Aldi has been responding. While some trends such as UK consumers continuing to trade down favour it, others such as digitisation innovations and internal weaknesses including its limited product assortment, may hamper future growth in the UK and other key markets such as the US and Australia.
As Trump escalates trade war tensions between the USA and China, Huawei has found itself, like many Chinese mobile and telecommunications companies including ZTE and China Mobile, a victim of the hostile climate the rivalry between the two countries has induced. With investigations underway by the Justice Department on whether Huawei violated U.S. export sanctions related to Iran, Huawei is facing a potential ban on its operations in the US, a fate already suffered by ZTE. Its Mate 10 smartphone has already been blocked from sale in the USA after AT&T and Verizon dropped it due to government pressure, putting Huawei at a competitive disadvantage against major rivals like Apple and Samsung who have established leading market positions in the USA. Using key strategic frameworks including PESTLE, SWOT, BCG Matrix and Porters Five Forces, the report will identify the major drivers of change behind Huawei’s external global environment looking at the general trends and shifts driving the global mobile and telecommunications industry in general. This will help us understand how Huawei can utilise its brand competencies so as to take advantage of ever changing environmental opportunities while at the same time neutralising emerging threats that threaten to chip away at its success.
China Mobile is an investment holding company engaged in telecommunications and related businesses such as mobile businesses which offer voice, roaming and data services, wireline broadline businesses and Internet of Things. China’s telecom market is a prominent oligopoly with China Mobile accounting for over 80% of all net profit in China’s telecom market (Yoo 2017) China Mobile has over 887million customers (Statista 2018) with competitors China Unicom and China Telecom having 284.16million and 249.96million customers respectively. It accounts for 70% of China’s telecom market. Various external factors have hindered the growth of China Mobile and by using a pestle analysis, we realize how the political factors like Trump’s order to block China Mobile from operating in the US affects its profitability, the effect of unemployment on China Mobile. In addition, we look at how developments in technology and demographics like increase of consumers using smartphones can favor further growth of China Mobile. Using the swot analysis, we identify China Mobile’s major strength and weaknesses that can be improved upon.
China Mobile is an investment holding company engaged in telecommunications and related businesses such as mobile businesses which offer voice, roaming and data services, wireline broadline businesses and Internet of Things. China’s telecom market is a prominent oligopoly with China Mobile accounting for over 80% of all net profit in China’s telecom market (Yoo 2017) China Mobile has over 887million customers (Statista 2018) with competitors China Unicom and China Telecom having 284.16million and 249.96million customers respectively. It accounts for 70% of China’s telecom market. Various external factors have hindered the growth of China Mobile and by using a pestle analysis, we realize how the political factors like Trump’s order to block China Mobile from operating in the US affects its profitability, the effect of unemployment on China Mobile. In addition, we look at how developments in technology and demographics like increase of consumers using smartphones can favor further growth of China Mobile. Using the swot analysis, we identify Apple’s major strength and weaknesses that can be improved upon.
The UK clothing industry is perhaps the most competitive industry in the UK, with the top four clothing retailers such as M&S, Primark, Next and the Arcadia Group controlling only 25% of the total market share. In similar industries such as the UK food retailing, Tesco alone controls more than 25% of its market, yet the Big Four in clothing retailing only control 25% in total, a point which illustrates how fragmented Britain’s fashion retailing industry is. Despite a fragmented industry, it is Primark which has been the clear winner, with statistics showing the Irish retailer sold more clothing than any other retailer in Britain as of January 2018. It has enjoyed such tremendous growth over the last 10 years due to its low cost fashion, growing from 4th largest clothing retailer in 2013 to 2nd in 2018 and predicted to overtake market leader Marks & Spencer in 2018.
Using Pestle, Swot, Porters Five Forces and the Value Chain, this report strategically looks at the macro environmental factors and key trends driving the UK clothing retail industry and how Porters five forces of competition have shaped the structure of the industry in a way that benefits Primark more than major rivals. In doing so, we examine Primark’s value chain and cost leadership advantage and whether this can help it to build a sustainable competitive advantage in the face of trends such as Brexit or the ubiquity of smartphone shopping given Primark doesn’t even own an online shop. The report concludes with personal recommendations and suggestions for the organizations future strategic practice.
