Barratt Properties PLC is one of the largest property developers in the UK as well as the largest house builder in the country by sales. The company has experienced steady growth through the years, growing from strength to strength year after year. Despite Britain’s slow housing industry growth, Barratt has recently had one of the best performances in its 60 years of experience. However, the environment it operates it is still characterized by several threats that are likely to affect its future performance. Britain’s housing market has been slowed down by Brexit uncertainty, which has stopped many consumers from buying and selling houses, leading to a fall in house prices. The gap between property value and earnings also remains high, making it hard for younger buyers to step onto the property ladder.
Nevertheless, the UK government’s help-to-buy scheme presents a major opportunity to the industry, given it has since been extended to 2023. The demand for affordable homes is higher than the current supply, a fact that building companies should address in order to meet continued demand and good mortgage availability. Despite lower house costs, the price and earnings gap remains large.
In this report, the author uses the PESTLE framework to identify the changes and effects of the external macro environment on a firm's competitive position. The author identified PESTAL factors, analyzed possible effects on the firm, categorized them into opportunities and threats, and developed preemptive strategic recommendations.
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In an organization, there are several factors that can impact the decisions and policies it undertakes in the process of producing products and services. These factors may be internal within that organization's particular industry i.e. competitors, customers, and suppliers that can directly affect the functioning of the organization. Or they may be external, coming from the much wider macro business environment. Some of these external factors can be social, technological, political, legal, or environmental, which are also termed macro factors. In this assignment, the researcher will undertake a Pestle analysis of General Motors Company (its broad macro-environment) in terms of political, economic, social, technological, environmental, and legal factors. In this Pestle and Swot case study, we will understand how various political, economic, social, technological, legal, and environmental factors, in the form of positive and negative trends, have affected the automobile manufacturing company. This pestle analysis of General Motors explores the impact of different factors like Brexit, falling post Covid disposable income levels, new trade agreements, the rise of contactless technology as well as other legal and environmental factors. Critically, a macro environmental analysis will reveal the inherent opportunities as well as underlying threats facing General Motors and other automobile manufacturing companies.
In this assignment, we will examine the broad macro-environment of Amazon in the UK and the e-commerce industry in Great Britain in terms of political, economic, social, technological, environmental and legal factors (Pestel analysis of Amazon UK). Understand Amazons industry environment in the UK as well as 1ooo's of our business strategy case studies to understand real life strategy applications. Learn how to apply strategy business models and frameworks such as Pestle/Pest/Steeple etc. to real company cases such as Amazon, in this case.
Ryanair is the Europe’s largest airline, the largest low cost carrier and also one of the world’s largest airlines globally in terms of passenger numbers. Ryanair operates in a very competitive environment, a challenge that has today been escalated by COVID 19 impact on travel. In March 2020, the air industry came to a standstill following widespread national lockdowns, by April the overall number of passengers had fallen 92% from 2019 levels, international travel dropped by an average of the 98% cent while domestic travel fell by 87% in domestic air travel.
Despite the loosening of travel restriction and lockdowns with the rollout of vaccination, the industry is not likely to get back to its normal levels any time soon as new variants keep coming up and the fear of travel and infection impacts consumer decisions. Besides, consumer confidence has been crashed by growing unemployment, looming recession and the uncertainty surrounding COVID 19.
Besides, it should be noted that the industry was already overcrowded with players competing on price, a fact that has pushed profitability to the lowest levels leaving consumers with a lot of bargaining power. This is a situation that is likely to worsen as supply exceeds demand, in fact, smaller airlines are likely to continue to collapse while major players consolidate to gain market shares.
Using PESTLE analysis, the report examines the political, economic, social, technological, legal and ecological environmental Ryanair operates in and how it is impacting its growth.
Founded in 2009, Uber has become the biggest and most successful taxi and ride sharing company in the world, and in 2018 commanded around 73% of the US market share, its biggest market. The ride sharing firm together with rivals has the potential to disrupt a potential $650+ billion global market for human and non-human mobility that includes taxi cab hailing, car-as-a-service, last mile package delivery, or short-term car rentals (Kulkarni 2017). Despite its success, all is not well with Uber recently. The company was involved in many scandals throughout 2017 and 2018 such as Delete Uber, which damaged its reputation and resulted in a loss of m0re than 500,000 customers and market share decline across numerous US states (Statista 2018c).
Using a PESTEL analysis of Uber, this report will examine threats from the macro environment that are economic, social, technological, legal and environmental in nature which affected Uber and the ride hailing industry throughout much of 2017 and 2018 while identifying the available growth opportunities in the market. This will include an analysis of some of the key political factors affecting Uber, as well as the major technological factors driving the ride hailing industry.
As the largest airline manufacturer globally, Airbus has continued to experience success through the years, surpassing Boeing, and is still growing further. However, according to the findings, the company’s growth is impacted by a number of challenges and opportunities. The impact of Covid-19 is analysed too.
Spotify Technology S.A is a music streaming service mainly operating in North America, Europe, Latin America, among others. It offers both premium (for subscription) and ad-supported (free) versions of its streaming service. The music streaming industry market is highly oligopolistic with major players Spotify, Apple Music, and Amazon prime music having over 120million in number of combined subscribers in 2018.
However, various macro factors are currently impacting the growth of Spotify. Using a PESTLE analysis, we describe how certain external environmental factors such as President Trump’s Music Modernization Act, the ‘Netflix tax’, changing demographics, or new technological developments such as the rise of smart speakers, are affecting Spotify growth.
Founded in 2009, Uber has become the biggest and most successful taxi and ride sharing company in the world, and in 2018 commanded around 73% of the US market share, its biggest market. The ride sharing firm together with rivals has the potential to disrupt a potential $650+ billion global market for human and non-human mobility that includes taxi cab hailing, car-as-a-service, last mile package delivery, or short-term car rentals (Kulkarni 2017). Despite its success, all is not well with Uber recently. The company was involved in many scandals throughout 2017 and 2018 such as Delete Uber, which damaged its reputation and resulted in a loss of m0re than 500,000 customers and market share decline across numerous US states (Statista 2018c).
Using a PESTEL analysis of Uber, this report will examine threats from the macro environment that are economic, social, technological, legal and environmental in nature which affected Uber and the ride hailing industry throughout much of 2017 and 2018 while identifying the available growth opportunities in the market. This will include an analysis of some of the key political factors affecting Uber, as well as the major technological factors driving the ride hailing industry.
Apple is a technology company engaged in the design, manufacture and marketing of smartphones, tablets and personal computers. This report examines the global smartphone market, which has become highly fragmented into high-end and low-end players. Apple being a high-end market player faces competition primarily from Samsung. Nevertheless, in 2018, Apples share of the global smartphone market had fallen to third, behind Huawei and leader Samsung. It is the first time Apple is not in the top 2 global smartphone firms since 2011. Apple has also lost market share in China, falling from top spot to 4th as it battles low cost Chinese rivals.
Using a pestle analysis for Apple, this report examines how various external factors have impacted the growth potential and performance of Apple. The analysis includes the effect of US tax cuts, and how escalating US-China trade tensions are likely to affect its future revenues and performance.
In addition, the report looks at how developments in technology and demographics can favor further growth of Apple.
The report introduces Ryanair and examines the current issues that it’s faced with. Ryanair has enjoyed tremendous success over the years, becoming Europe's biggest airline. However, the company has of late been having issues with its workers, which has resulted in flight cancelations. This has come as a result of Ryanair trying to maintain at all cost, its culture of low costs without consideration of its employees. Being a low cost airline built on reliability; these continued cancellations are beginning to cost Ryanair its long built reputation and giving the advantage to competitors like EasyJet.
The company is further faced with some macro issues such as uncertainty of Brexit, UK high taxes for air travel and the UK weak economy.
Key recommendations for future success include; changing its organizational culture and differentiating from competitors.
