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Samsung Porters Five Forces 2018


By: Prudence Magezi


Samsung is a technology company based in South Korean engaged in the design, manufacture and marketing of smartphones, tablets microchips, laptops, washing machines, and personal computers among others. This report examines the global smartphone market, which has become highly fragmented into high-end and low-end players. Sumsung being among the high-end market player faces competition from Apple. The report examines the PESTLE and SWOT analysis 2018 of the Samsung technology company using the Pestle analysis to examine how various external factors have impacted the growth potential and performance of Samsung and the SWOT analysis to analyze the company’s strengths, weaknesses, threats and opportunities it finds in the run of service.



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