Ryanair Pestle Analysis 2018

By: Prudence K Magezi

The report introduces Ryanair and examines the current issues that it’s faced with. Ryanair has enjoyed tremendous success over the years, becoming Europe's biggest airline. However, the company has of late been having issues with its workers, which has resulted in flight cancelations. This has come as a result of Ryanair trying to maintain at all cost, its culture of low costs without consideration of its employees. Being a low cost airline built on reliability; these continued cancellations are beginning to cost Ryanair its long built reputation and giving the advantage to competitors like EasyJet. The company is further faced with some macro issues such as uncertainty of Brexit, UK high taxes for air travel and the UK weak economy. Key recommendations for future success include; changing its organizational culture and differentiating from competitors.

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