Porters Five Forces of Lenovo 2017

By: Patricia Nanjekhe

Lenovo is the bestselling PC brand in China as well currently being the largest producer of personal computers in the world accounting for over 21.3% of the global market share, ahead of closest rivals Hewlett Packard and Dell. Key products include ThinkPad and Yoga tablets. But in recent years, Lenovo has been lagging behind Apple in terms of overall market volume share when it comes to tablet computers as well as Chinese rivals Huawei, BBK (which offers the Oppo and Vivo brands) and Xiaomi in the Chinese smartphone market. It further lags behind both Apple and Samsung in the global market for smartphones. In other words, Lenovo is stuck in the middle. Using Porters Five Forces, this report analyses how porters five forces of competition including power of buyers, power of suppliers, competition from entrants, competition from existing rivals and competition from substitutes industry competition has affected Lenovo

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