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Pestle and Swot Analysis of Zara 2018


By: Patricia Nanjekhe


Zara is a Spanish fashion brand mainly dealing in the sell of clothes and accessories in many countries. Various macro factors affect the growth of Zara such as high Spain's fast-growing economic environment, increased consumer demand to shop online, among others and using a Pestle and swot analysis, we explain how these factors have affected the growth of Zara.



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