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PESTLE and SWOT Analysis of Manchester United 2023

Latest posts by Mariam Peyton (see all)

    In the UK, the football industry is quite famous because of the success it registered in the beginning, its success made it a sustainable business in the country. The primary purpose of this assignment is to analyze the SWOT and PESTLE of Manchester United which in turn will aid in the identifying of the internal and external strengths and weaknesses of the football club.
    A strategic internal and external analysis of Manchester United and its business environment discloses a number of challenging trends and issues that it needs to address in order to become a leaner and more efficient group that can compete against rivals. Some of the recent macro challenges include changes in taxes, new laws, demographic changes, and changes in government policy. Whereas the micro-challenges include stiff competition from big teams such as Man City and Arsenal, frequent changes in leadership, and also the lack of finances to finance academies and junior football teams. 
    Manchester United faces a number of challenges which are revealed by its pestle analysis for 2023, this analysis highlights the company’s key threats, and challenges including major political factors affecting Man-U as well as key economic, social, technological, and regulatory trends impacting the football industry. Furthermore, what opportunities are on the horizon for the group? A SWOT and PESTLE analysis of Man-U answers key questions such as; what are its strengths and weaknesses? Does it have the resources and capabilities to take advantage of new market opportunities among so many others? 

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    PESTLE and SWOT Analysis of Manchester United 2023 Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand the broad macro-environment of Manchester United in terms of political, economic, social, technological, environmental, and legal factors (PESTEL/PEST/STEEPLE).
    • Use our swot analysis example to gain an overall understanding of Manchester United’s strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on its business environment.
    • To apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot, etc. to real company cases

     

    1.0 INTRODUCTION


    The SWOT analysis of Manchester United analyses the brand/company with its strengths, weaknesses, opportunities & threats.

    Incorporated in 2012, Manchester United is a professional football club and is one of the most popular and successful sports teams in the world that plays one of the most popular spectator sports on Earth. Headquartered at Sir Matt Busby Way, Manchester, Man-U offers a wide range of services where it generates its revenue including; sponsorship, merchandising, product licensing, broadcasting, and match day. For the year ended 2022, the group saw its total revenue grow to $709.18 million which was a slight increase from that of 2021 which was $683.2 million. This football club has over 1.1 billion fans and followers all over the world. 

    This report uses the case study of Manchester United to examine the macro and micro environmental changes in the football industry. Using frameworks such as PESTLE, SWOT, Porters Five Forces, VRIO, and generic competitive strategies, the report will undertake a strategic overview of Manchester United, including its financial performance, competitive microenvironment, competitive advantage, technological improvement, pricing strategy, and many others, over the last 2-3years, looking at the relevant changes in the football market between 2020 and 2023. 

    Key questions to answer include; what is Manchester United's current strategy? What are the strengths of Manchester United? What are its weaknesses? What is the Pestle of Manchester United? Who are its top competitors? What is the competitive strategy of Manchester United? The report will conclude with suggestions and a discussion of strategies and tactics that could be used by Manchester United to respond to the major changes occurring in the football market. 

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