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Pestle and Swot Analysis of Bank of China 2018


By: Prudence K Magezi & Jonathan Kush


In 2013, Xin Jinping launched one of the most transformative trade and development initiatives known as China’s Belt and Road Initiative (BRI). Compared to the Marshall Plan by the United States, the BRI is a generational opportunity that has led to a stampede for financing opportunities by both local domestic Chinese banks as well as international banks. Bank of China is among the many State Owned Enterprises (SOEs) benefiting from the financing and internationalization opportunities under BRI. Using Pestel and Swot analysis, this report examines such opportunities as well as threats faced by Bank of China in its external operating environment. Some of these threats include the growth of shadow banking in China as well as the challenges of banking one of the fastest ageing populations in the world.


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