In 2013, Xin Jinping launched one of the most transformative trade and development initiatives known as China’s Belt and Road Initiative (BRI). Compared to the Marshall Plan by the United States, the BRI is a generational opportunity that has led to a stampede for financing opportunities by local domestic Chinese banks as well as international banks. Bank of China is among the many State Owned Enterprises (SOEs) benefiting from the financing and internationalization opportunities under BRI.
Using Pestel and Swot analysis, this report examines such opportunities as well as threats faced by Bank of China in its external operating environment. Some of these threats include the growth of shadow banking in China as well as the challenges of banking one of the fastest ageing populations in the world.
Kush, Jonathan (2018) "Pestle and Swot Analysis of Bank of China 2018" 123 Writing [Online] at https://www.123writing.com/sample/pestle-and-swot-analysis-of-bank-of-china-2018
APA
Kush, J. 2018. Pestle and Swot Analysis of Bank of China 2018. 123 Writing. Retrieved from https://www.123writing.com/sample/pestle-and-swot-analysis-of-bank-of-china-2018
Bank of China Business Strategy Case Study
Key Learning Outcomes
- Understand the broad macro-environment of the Bank of China and the Chinese banking sector in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
- Use our swot analysis example to gain an overall understanding of Bank of China's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
- To apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.
1.0 INTRODUCTION
Bank of China is the biggest state owned commercial bank as well as oldest in China having been founded in 1912. It was 8th in the Forbes Global 2000 in 2017 (Forbes 2017). Its main competitors include Industrial and Commercial Bank of China (ICBC) and China Construction Bank. It is headquartered in Beijing, China and provides banking and other financial services such as insurance, investment banking, corporate banking, personal banking, as well as provision of finance to other financial institutions and government authorities (Forbes 2017; Bankofchina.com). As of 2017, the bank’s revenues were approximately $113.11B with profits of $24.86 (Forbes 2017).
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