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Nestle Porters Five Forces and BCG Analysis 2018


By: Patricia Nanjekhe


The food and beverage industry has an oligopoly market with three major players Nestle, Coca-Cola and Pepsi. Nestle is the largest manufacturer of consumer goods such as baby foods, chocolates, coffees, bottled water, dairy products, among others and has factories in more than 86 countries that supply products in over 196 countries across the globe. In the food and beverage industry, Nestle faces major competition from other existing companies like Pepsi, Anheuser-Busch, Coca-Cola, among others. Using the Porters five forces analysis, we identify how competition has affected the growth of Nestle realizing points at which it is severely intense. However, BCG analysis identifies Nestle’s major products with significant revenues together with their investment opportunities and evaluates how the various market changes such as market growth, product market share affect its revenues.



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