Lloyds Bank Porters Five Forces and BCG Matrix Analysis 2018

By: Patricia Nanjekhe

Lloyds bank is a British retail and commercial bank that offers financial services such as lending, investment, risk management, among others to individuals and business customers in the UK. It is one of the largest banks in UK having over 2000 branches that operate under Lloyds bank, bank of Scotland and Halifax brands. The UK’s banking industry market is a prominent oligopoly with four major players, Barclays, HSBC, Lloyds and Royal Bank of Scotland (RBS). Therefore, Lloyds bank faces competition from fellow banks such as Barclays, RBS, HSBC, among others and threat of substitutes such as fintech companies and prepaid debit cards that are affecting Lloyds bank profitability. By using the porters-five forces analysis, we determine the points at which Lloyds bank has been intensely affected by the competition while realizing different market opportunities and the BCG analysis shows how market growth has affected Lloyds business performance depending on their market share suggesting major investment points to facilitate growth and profitability of Lloyds bank.

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