Lloyds bank is a British retail and commercial bank that offers financial services such as lending, investment, risk management, among others to individuals and business customers in the UK. It is one of the largest banks in UK having over 2000 branches that operate under Lloyds bank, bank of Scotland and Halifax brands. The UK’s banking industry market is a prominent oligopoly with four major players, Barclays, HSBC, Lloyds and Royal Bank of Scotland (RBS). Therefore, Lloyds bank faces competition from fellow banks such as Barclays, RBS, HSBC, among others and threat of substitutes such as fintech companies and prepaid debit cards that are affecting Lloyds bank profitability. By using the porters-five forces analysis, we determine the points at which Lloyds bank has been intensely affected by the competition while realizing different market opportunities and the BCG analysis shows how market growth has affected Lloyds business performance depending on their market share suggesting major investment points to facilitate growth and profitability of Lloyds bank.
Lloyds Bank Strategy Case Study
Key Learning Outcomes
- Analyse the UK banking industry and how the five forces have affected Lloyds bank, as well as domestic rivals and the impact on industry structure, attractiveness, and profitability.
- Understand how Lloyds bank manages to defend against intense competition from fellow Big 4 rivals such Barclays, HSBC etc, and the strategies it uses to create 'blue oceans' that are defensible, helping it capture and maintain top position.
- Analyse the various strategic business units in Lloyds bank's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balanced portfolio.
- To apply strategy business models and frameworks such as Porters five forces, BCG matrix etc. to real company cases.
1.0 INTRODUCTION
The banking and insurance industry in UK is highly competitive with four major players namely Barclays, HSBC, Lloyds and the Royal bank of Scotland. Lloyds bank is also the second biggest bank in UK according to assets, having over 0.81trillion GBP in 2017 with major competitors HSBC, and RBS having 1.89trillion GBP and 0.75trillion GBP respectively (Statista 2018).
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