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There are currently about 600,000 vegans in the UK (in the year 2020) which represents a sharp rise from 150,000 in 2006. Retailers and fast-food chains are staying on-trend, offering vegan product ranges – even Greggs have now a Vegan Steak Bake. How much further can this go? Why are so many people turning into vegans? What makes them go vegan? Is it a fashion? How could Covid-19 impact the vegan sector/vegan diet during pandemic? This mini research proposal will critically analyze and discuss this topic to determine the research problem and rationale.

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Research Methodology Case Study


 

Assignment question (1500w)

Considering existing research on one of the topic areas below, develop a mini proposal for further research that seeks the answer to your own developed research question within one of the provided topic areas. You are expected to critically analyse and discuss the context to your chosen research question to determine the research problem and Rationale. This involves researching, reading, and reviewing academics' current views on the topic you select and analyzing the market. You are expected to provide recent/current evidence/examples from the industry (i.e. appropriate market data, Mintel/Euromonitor) to support your research problem. You should consider opposing arguments that academics make and critically discuss these.

Topic 1: Veganism – fashion or fad?

Topic 2: Topic 2: Online Shopping – how much scope is there?

 

1.0 INTRODUCTION


There are currently about 600,000 vegans in the UK, which represents a sharp rise from 150,000 in 2006 (Jones, 2020). Retailers and fast-food chains are staying on-trend, offering vegan product ranges (Mintel, 2017) – even Greggs have now a Vegan Steak Bake. How much further can this go? Why are so many people turning into vegans? What makes them go vegan? Is it a fashion? How could Covid-19 impact the vegan sector/vegan diet during pandemic? 
This mini research proposal will critically analyze and discuss this topic to determine the research problem and rationale.

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