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Retail is ever evolving but not everyone is convinced that brick and mortar stores will go extinct. Traditionally, more money is spent within stores – five times more in 2017 to be very precise. But online spent is growing at a much faster rate? How has online shopping changed since COVID-19? Has Covid-19 changed online shopping forever? Are people going back to the high street? What are their reasons? This mini research proposal will critically analyze and discuss this topic to determine the research problem and rationale.

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Research Methodology Case Study


 

Assignment question (1500w)

Considering existing research on one of the topic areas below, develop a mini proposal for further research that seeks the answer to your own developed research question within one of the provided topic areas. You are expected to critically analyse and discuss the context to your chosen research question to determine the research problem and Rationale. This involves researching, reading, and reviewing academics' current views on the topic you select and analyzing the market. You are expected to provide recent/current evidence/examples from the industry (i.e. appropriate market data, Mintel/Euromonitor) to support your research problem. You should consider opposing arguments that academics make and critically discuss these.

Topic 1: Veganism – fashion or fad?

Topic 2: Topic 2: Online Shopping – how much scope is there?

 

1.0 INTRODUCTION


Retail is ever evolving but not everyone is convinced that brick and mortar stores will go extinct. Traditionally, more money is spent within stores – five times more in 2017 to be very precise. But online spent is growing at a much faster rate? How has online shopping changed since COVID-19? Has Covid-19 changed online shopping forever? Are people going back to the high street? What are their reasons?

This mini research proposal will critically analyze and discuss this topic to determine the research problem and rationale.

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