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Prudence is part of our roster of professional writers with a regular contribution to our business strategy sample collection. As a Market Research Analyst by profession, Prudence brings her training in business analysis as well as real life expertise from the world of professional business consulting, to our case study solutions. The result is a robust collection of superb premium business strategy case studies tailored for student revision, faculty and researchers.

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Using strategic frameworks including Pestel and Swot, this report looks at the current macro environment in the USA and globally to assess the trends driving GM’s markets and in the process reveal opportunities that GM can capitalize on as well as threats on the horizon. Using a swot analysis, the report further assesses GM’s current strengths that can be the building block for its global ambitions before concluding with recommendations.

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HARVARD
Magezi, K. Prudence (2018) "General Motors Pestle and Swot Analysis 2018-2019" 123 Writing [Online] at https://www.123writing.com/sample/general-motors-pestle-and-swot-analysis-2018-2019

APA
Magezi, K. P. 2018. General Motors Pestle and Swot Analysis 2018-2019. 123 Writing. Retrieved from https://www.123writing.com/sample/general-motors-pestle-and-swot-analysis-2018-2019

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General Motors Business Strategy Case Study

Key Learning Outcomes

By the end of the case, students should be able to:

Understand the broad macro-environment of General Motors and the automobile industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
Use our swot analysis example to gain an overall understanding of GM's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
To apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot, etc to real company cases.

1.0 INTRODUCTION

Incorporated in 2009, General Motors manufactures and sells cars, automobile parts and provides automobile finance solutions which include retail loans and lease lending. The company operates in several segments which include G.M North America, international operations, South America and GM financial company (Reuters 2018).General Motors manufactures and markets brands like Cadillac, Chevrolet and GMC among others in and outside North America as well as in its various subsidiaries like in Asia (Reuters 2018).The company is the US market leader with market shares of 17.16% followed by Toyota Motor Corporation with 14.44 and Ford Motors company 13.86%(Statista 2018).The company’s revenue declined from$149million in 2016 to $145 million in 2017 while its profit margin increased from 8.05% to 8.15% in 2017(Orbis 2017).