Examine the recruitment and selection process at Unilever Bangladesh Limited Company Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the concepts of recruitment and selection and how they are applied to various organizations to help them attain their goals and objectives.
- Understand how recruitment and selection activities such as generating a job description, advertising the job, and conducting interviews, among others are applicable at Unilever Bangladesh Limited and how they aid in achieving its set goals and objectives.
- Learn how to apply the concept of recruitment and selection to real-life companies.
1.0 INTRODUCTION
Unilever Bangladesh Limited Company was established in 1964 when the first manufacturing operations were established as a part of Lever Brothers Pakistan operations. It was later incorporated as a separate company according to the laws of Bangladesh and it diversified into manufacturing products of various categories. Unilever has been somewhat successful over the past decades by bringing a number of new and world-class products to the market that are socially appreciated by the people of Bangladesh. The company noted that 90% of households have a product that was manufactured by them. The company is a fast-moving company with a market share of 71 percent. Unilever Bangladesh does not negotiate with the quality of their services and employees, therefore they make sure that they are hiring the best of the best employees to meet their organizational goals and achieve their long-term goals.
Recruitment and selection is the process of procuring human resources into organizations. It can also be defined as the art of determining and obtaining potential employees for a vacant position in an organization. The primary purpose of the recruitment process is to recruit, select and appoint employees who are suitable for an organization’s present and future needs. This essay is going to analyze the recruitment and selection process at Unilever Bangladesh Limited Company.