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Examine Strategic Human Resource Management at ASDA

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    The primary aim of this report is to examine Strategic Human Resource Management at ASDA. It will explain clearly the concept and the various activities within, the models of SHRM, and also its effectiveness towards achieving organizational performance at ASDA. In addition, the report will look at the importance of recruiting and staffing employees, employee benefits and compensation, organizational structure, employee training and development, and employee and labor relations among so many others. This report further discusses how HRM ensures employees work towards achieving organizational growth. 
    To understand what Strategic Human Resource Management is, its imperative to first analyze what is meant by Human Resource Management. Human resource management is often referred to as the process of recruiting, managing, and providing the right direction to the employees of an organization. This process can also be carried out by line managers although its often a function of HR specialists. Human Resource Management within a business handles employee matters namely; compensation, employment, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, training, and so on. Human resource management involves proper management of manpower through selection, training, and many others.
    Strategic Human Resource Management on the other hand is a process that is responsible for connecting employees with the long-term goals of an organization. This process involves aligning organizational goals with the existing human resources. SHRM addresses all the activities that affect the conduct and performance of individuals in trying to observe the strategic needs of an organization. 

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    Examine the Strategic Human Resource Management at ASDA: A Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand the concept of Strategic Human Resource Management and its significance to any organization
    • Outline the various human resource challenges faced at Asda and the various solutions used in resolving them
    • PDemonstrate your understanding and deep knowledge of the various aspects of Strategic Human Resource Management and how to resolve any Human Resource problem that might come up in an organization

     

    1.0 INTRODUCTION


    ASDA is the largest grocery and general merchandise retailer in the UK. The company has its headquarters in Leeds, Yorkshire, United Kingdom. It conducts its business through various store formats such as supercenters, superstores, living stores, supermarkets, petrol filling stations, and depots across the UK. The company offers a wide range of fresh food, beverages, grocery, bakery products, health and beauty items, clothing, home, leisure, and entertainment goods. As of 2019, ASDA had approximately 633 retail stores in the UK. This report is going to examine Strategic Human Resource Management at ASDA. 

    Strategic HRM refers to the general approach to managing human resources that is consistent with the aims and objectives of the organization. It is primarily concerned with long-term goals and macro-concerns about the structure, quality, culture, values, commitment, and matching resources to obtain the goals of an organization. 

    Strategic human resource management is primarily responsible for connecting employees with the long-term goals of an organization. This process involves aligning organizational goals with the existing human resources. SHRM addresses all the activities that affect the conduct and performance of individuals in trying to observe the strategic needs of an organization.
    In ASDA, there are a number of strategies used to attract potential employees that are to work hard towards achieving the organizational goals.

    Among the strategies it uses are; 
    1.    Its unique organizational culture gives benefits to the employees and ensures career development.  The company is exciting and stimulating where employee success is greatly recognized and acknowledged. 
    2.    Flexible working patterns aimed at achieving a great work/life balance by offering them the opportunity to swap through shifts. 
    3.    Long service awards: ASDA provides awards to its long-serving employees.
    4.    Above and Beyond the Call of Duty which recognizes outstanding individual performance

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