Menu Close

Evaluate the Market Environment in Saudi Arabia to Analyze the Market Entry Potential for Prudential Financial

Latest posts by Jonathan Kush (see all)

    This report examined the possibility of market entry in Saudi Arabia for Prudential PLC. Findings show opportunities are growing in key segments such as insurance, where insurance penetration at only 1.7% of GDP, remains relatively low even compared to the rest of Asia. And with a CAGR of 5%, the insurance premium is expected to grow to $12.8bn by 2024, up from US$9.5billion in 2018 showing a big opportunity. Nevertheless, this will depend on the continued impact of covid-19 which has been negative for the sector so far. Recommendations are given on how Prudential Financial can successfully enter the Saudi Arabia market and improve long term profitability.

    HARVARD
    Citation Here

    APA
    Citation Here

     

     

    Foreign Market Analysis (FMA 601) Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand the broad macro-environment of Saudi Arabia in terms of political, economic, social, or legal factors in order to analyze its market potential, opportunities and sources of risk for case study company (PESTEL/PEST/STEEPLE).
    • Formulate an overall corporate strategy for pricing and promotion.
    • Suggest some ways to help improve long term profitability of case study firm from the new market.

     

    Assignment 2 question

    You are required to formulate a marketing plan for Prudential Financial which wants to make an entry in Saudi Arabia market.

    1. Give a brief back ground of the firm’s global operations 
    2. Evaluate the market environment in UAE, to analyze the market potential for the company
    3. What are the major sources of risk facing the company?
    4. Formulate an overall corporate strategy for pricing and promotion.
    5. Suggest some ways to help improve long term profitability of the firm from the new market 

     

    1.0 INTRODUCTION


    Prudential PLC is a UK based financial multinational, specialising in the provision of financial services such as insurance, asset management, investment management, and other financial services across more than 14 markets globally. Revenue for the year ending 2019 was US$2.2bn on operating income of US$792million with $453bn in assets under management globally (Annual Report 2019). Global operations are comprised of major divisions including Prudential Corporation Asia (handling over half of company’s global assets) and Jackson National Life Insurance, one of the largest providers of life insurance in the US.

    Industry trends

    Industry trends encompass all the key macro factors from the external business environment that can positively or negatively impact Prudential. According to Johnson et al., (2017), the business environment can create both opportunities as well as risks that are capable of transforming entire industries, creating winners and losers. This is why managers pay great attention to political, economic, social, technological, legal and environmental issues arising out of their industry environment as they often act as industry drivers, throwing up both opportunities as well as new risks.
    Asia is the biggest market for Prudential PLC and in the following section, focus is put on Saudi Arabia, evaluating its market environment, market potential as well as the major sources of risk likely to face the company.

    Already a Subcriber?

    Forgotten your password? Click Here

    Not a Subcriber?

    GET UNLIMITED ACCESS

    TO ALL OUR FREE SAMPLES

    FOR
    FREE

    Cancel anytime…right from your account dashboard

    NOT YET READY TO SUBSCRIBE? Try our other options below

    Get a personalized on-demand assignment fast **

    Purchase This Assignment On Demand

    Once you purchase it, you will receive a well-researched, 100% original, personalised & plagiarism-free version within 2-3 business days after order confirmation. **

    100% original custom written assignment
    Zero plagiarism (checked via Copyscape)
    Harvard/APA/AMA referencing

    Price: £

    Services We are Offering

    We are more than a free study and revision tool.
    We also provide on demand research and custom writing services.

    Make writing your assignment paper as easy as 123!

    123 Writing is the #1 exam revision and assignment study platform in the UK.

    Get unlimited access to answered student essays, assignments, past exam questions and sample coursework written by qualified academic writers & tutors.

    Our Standard subscription typically retails for £299.88 a year.

    Today, you can join at 80% discount.

    Here’s a full breakdown of everything you get as a Standard or Premium subscriber...

    » Get access to our database of more than 5,770 answered premium strategy case studies

    Get unlimited access to a robust database of premium business strategy case studies including more than 5,770 fully answered sample strategy frameworks and tools such as pestle, value chain, value matrix, porters five forces, Ansoff’s matrix, etc., authoritatively written and tailored for student revision, assignment preparation and transformative business research. Our strategy case studies are especially suited for university students wishing to apply strategic frameworks to real-world situations, company cases or simulations. All our strategy case studies come with teaching notes and learning outcomes, making them effective as coursework revision, and essay study help tools.

    » Free access to past exam & assignment answers

    Revise and prepare for exams and coursework with our fully answered exam notes and sample assignment papers. Furthermore, get quick on-demand answers to past exam question and assignment questions from our writers. Exam answer notes come with personalized lesson plans, and detailed study notes complete with detailed explanations of each answer, for maximum exam revision and assignment preparation. This tool is perfect for readers struggling with exam preparation & assignment study.

    » Get extra assignment related help from our writers & tutors

    Achieve high grades with a little extra assignment related support. Get extra help with your essays, assignments and general coursework, from our knowledgeable writers and tutors who will provide extra assistance when required for all academic related tasks including proofreading, grammar editing & correction, citations, referencing, etc. at no extra cost for standard and premium subscribers. All our standard and premium subscribers receive free proofreading services, which will include a check for punctuation, grammar, sentence formation, typographical errors, formatting, errors and other consistency issues (broadly).

    » Get free assignment & essay writing help worth up to 7K words

    Commission an on-demand essay, or assignment title from our knowledgeable writers and tutors on any subject matter. Get up to 7,000* words in on-demand custom assignment help from our writers who can assist with difficult topic in classical business literature. (* 7,000 free word credit exclusive to premium members).

    » Fast & speedy answers to on-demand case solutions & assignment questions

    Make use of your available free word credit (up to *7,000words) to commission on-demand custom case solutions, case study assignments and receive fast & speedy personalised answers. Receive timely and fast plagiarism-free answers to assignment questions or case solutions in as little as 1-2 business working days. Topics include Strategic Management, Marketing, Business Management, Economics, Operations Management, Organization Studies, International Business & Management, Human Resource Management and more. (* Exclusive to premium members).

    » Get exclusive Q&A sessions with our subject matter writers

    Ask our qualified, vetted and knowledgeable writers up to *12 essay, assignment and coursework related questions annually and receive accurate, clear, and detailed answers including step-by-step explanations briefs that are easy to follow. (*Exclusive to premium members).

    » Free access to test bank questions & answers, study notes and practice quizzes

    Test your knowledge on any subject with our quick quizzes and test banks for maximum retention after revision and studying. Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.

    » Free access to video tutorials & study packs

    Get free access to exclusive video tutorials to common subject topics. Our subject matter video tutorials, study notes and study packs have been created to help students learn and understand basic course module materials, as well as prepare students for their coursework assignment questions, essays and exams. Our video tutorials, study notes and study packs can be organized by topic, textbook or Question &Answer.

    » Access to textbook chapter reviews and answer solutions

    Get access to chapter reviews of popular business books, broken down in easy-to-understand simple concepts with simplified English. If English is not your first language, this service will make revising for essay assignments and exams as easy as 123 (Exclusive to premium members).


    error: Copying this content is in breach of our Terms and conditions.

    WELCOME

    You are now Logged in.

    To access your Dasboard please click the dashboard button in the Main Menu

    Basic

    Annual pass for 12 months​

    Unlimited access to answered essays & past assignments
    Free Q&A with our professional writers
    Unlimited access to more than 6,000 answered premium strategy case studies
    Word Credit for On-Demand custom essays & assignment help
    Extra Word Credit worth upto 2000 words for On-Demand assignments
    Free access to exam revision notes & coursework preparation study guides

    £0

    Premium

    ***Paid annually at £179

    Unlimited access to answered essays & past assignments
    Free Q&A with our professional writers
    Unlimited access to more than 6,000 answered premium strategy case studies
    Word Credit for On-Demand custom essays & assignment help (5000 Words Free)
    Extra Word Credit worth upto 2000 words for On-Demand assignments
    Free access to exam revision notes & coursework preparation study guides

    £14.99

    Popular

    Standard

    ***Paid annually at £59.88

    Unlimited access to answered essays & past assignments
    Free Q&A with our professional writers
    Unlimited access to more than 6,000 answered premium strategy case studies
    Word Credit for On-Demand custom essays & assignment help (2500 Words Free)
    Extra Word Credit worth upto 2000 words for On-Demand assignments
    Free access to exam revision notes & coursework preparation study guides

    £9.99£4.99

    Premium

    ***Paid annually at £179

    Unlimited access to answered essays & past assignments
    Free Q&A with our professional writers
    Unlimited access to more than 6,000 answered premium strategy case studies
    Word Credit for On-Demand custom essays & assignment help (5000 Words Free)
    Extra Word Credit worth upto 2000 words for On-Demand assignments
    Free access to exam revision notes & coursework preparation study guides

    £14.99