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Evaluate the characteristics of business research

Latest posts by Prudence K. Magezi(see all)

    Business research is the methodical and objective process of collecting, recording, assessing, and deciphering data to help in solving day-to-day issues of management. It is used by management in order to collect information to help in making business-related decisions. Such managerial issues can come in the form of marketing, R&D (research and development), human resource, and finance. Today, research has become a very important part of every area of human activity, making it a valuable topic of discussion. Research is very important for every business irrespective of size as it helps in identifying opportunities and threats. The success or failure of a business is in fact dependent on the actions undertaken as a result of conducting research. Despite the fact that research does not guarantee the success of a company, it increases the chances of success for new products and services. This essay discussed the concept of business research and its characteristics. 

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    CHARACTERISTICS OF BUSINESS RESEARCH Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand the concept of business research, its meaning, types, characteristics, and objectives
    • Understand the importance of research in business decision making
    • Understand the role of business research in formulating an organization's strategy

    1.0 INTRODUCTION


    Research is a systematic process that entails enunciating the problem, formulating a hypothesis, collecting the facts or data, examining the facts, and reaching certain conclusions in the form of a solution to a given problem. Business research is a process used by businesses to acquire detailed information on all the areas of business and utilize the information to maximize their sales and profit. Business research helps companies to decide on which products/ services are most profitable and in demand by the customers (Easterby-Smith et al 2021). 
    In other words, it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision-makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance.   It encompasses well-thought-out ideas and carefully executed activities that enable managers to recognize how organizational challenges can be solved or minimized in order to boost performance and profitability. Business managers use research to resolve challenging issues in areas of finance, accounting, marketing, and management. 
    In Accounting, managers frequently examine budget control systems, practices, and procedures. Inventory costing methods, accelerated depreciation, time-series behavior of quarterly earnings, transfer pricing, cash recovery rates, and taxation methods are the other areas that businesses frequently research. In Finance, the operations of financial institutions, optimum financial ratios, mergers and acquisitions, leveraged buyouts, inter-corporate financing, yields on mortgages, the behavior of the stock exchange, etc are focus of investigation for managers. 
    When it comes to management, research is used to study employee attitudes and behaviors, human resources management, strategy formulation, the impact of changing demographics on management practices, production operations management, information systems, etc. managers use marketing research to address issues related to advertising, sales promotions, pricing, new product development,  product image, distribution, after-sales services, packaging, pricing, consumer preferences, and other marketing aspects.

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