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    The resource based view of the firm helps managers of organizations to assess whether their firms have built up strategic resources and capabilities that are valuable, rare and inimitable in order to attain and sustain competitive advantage.
    Using VRIO, this report examines the key tangible and intangible resources of EasyJet as well as an assessment of its core capabilities. These are reviewed and assessed against the VRIO framework which assesses their value, rarity, inimitability and organization.

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    easyjet Strategy Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:
    • Understand how dynamic resources and capabilities can play a role in corporate success.
    • Examine how the resources and capabilities of EasyJet have contributed to the competitive advantage of EasyJet.
    • Be able to apply strategy frameworks such as VRIO to real company cases.

     

    1.0 INTRODUCTION


    The Resource Based View (RBV) of the firm helps managers of organizations to assess whether their firms have built up strategic resources and capabilities that are valuable, rare and inimitable in order to attain and sustain competitive advantage (Johnson et al., 2008).

    Using VRIO, this report examines the key tangible and intangible resources and capabilities of EasyJet. These are reviewed and assessed against the VRIO framework which assesses their value, rarity, inimitability and organization (see figure 1).

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