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Latest posts by Prudence K. Magezi(see all)

    In this report, we analyze EasyJet using SWOT to gain an in-depth understanding of the company's strengths and weaknesses. We also make a summary analysis of the current threats emanating from its industry environment in the UK and EU including Brexit, unfavorable currency movements, rising labour costs and many others. The analysis then examines the external environment for positive key drivers of change in the airline industry, which may become sources of future competitive advantage.

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    EasyJet Strategy Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:
    • Understand the internal environment of a company using the SWOT framework.
    • Use our swot analysis example to gain an overall understanding of EasyJet's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
    • To apply strategy business models and frameworks such as Swot etc to real company cases.

     

    Using a SWOT analysis sample, analyse EasyJet's strength and weaknesses.

    1.0 INTRODUCTION


    In this report, we analyze EasyJet using SWOT to gain an in-depth understanding of the company's strengths and weaknesses. We also make a summary analysis of the current threats emanating from its industry environment in the UK and EU including Brexit, unfavorable currency movements, rising labour costs, and many others. The analysis then examines the external environment for positive key drivers of change in the airline industry, which may become sources of future competitive advantage.

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