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China Mobile Porters Five Forces and BCG Analysis 2018


By: Patricia Nanjekhe


China Mobile is an investment holding company that is engaged in telecommunications and related businesses such as mobile businesses which offer voice, roaming and data services, wireline broadline businesses and Internet of Things. It is the biggest telecom company in China and the biggest telecom company globally regarding the number of subscribers. The Chinese telecom industry market is a prominent monopoly with China Mobile having over 70% of market share. However, government policy to promote competition has facilitated rise of other telecom companies like China Telecom and China Unicom that offer similar product packages and services. Using the Porters analysis, we describe how competition has affected China Mobile and its effects on buyer and supplier bargaining power. It also realizes different market opportunities for China Mobile such as increasing its number of fixed-line broadband subscribers and highlights major threats. Through the BCG analysis, we identify the different business units, their growth rate, market share and performance and suggest investment plans for China Mobile.



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