bARCLAYS sTRATEGY Case Study
Key Learning Outcomes
- Analyse the UK banking industry and how the five forces have affected the third biggest bank in the UK – Barclays bank, and rivals and the impact on industry structure, attractiveness, and profitability.
- Understand how Barclays has managed to defend against intense competition from HSBC, Lloyds, RBS and new fintechs and the strategies it uses to create 'blue oceans' that are defensible, helping it capture and maintain competitive advantage.
- To apply strategy business models and frameworks such as Porters five forces to real company cases.
Analyse Barclays Bank through the lens of Porters five forces to assess how the five forces affect it.
- See also, Barclays Bank Pestle & Swot Analysis
- See also, Barclays BCG Matrix Analysis 2018
1.0 INTRODUCTION
Barclays Barclays is a British bank with operations in more than 50 countries including the US, Japan, India, Europe and many African countries. It is part of the UK big four, referring to the four largest UK-based banking groups which also include HSBC, Lloyds and RBS. Founded in 1690 by James Barclay, Barclays has operations in a diverse set of consumer and wholesale businesses including retail, wealth management, corporate lending, credit cards and mortgages. It currently operates its business via two clearly defined divisions-Barclays UK and Barclays International.